How BT With Saatchi & Saatchi Redefined Brand Purpose In Modern Britain


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During the Euros in 2021, BT with the support of Saatchi & Saatchi launched Hope United, bringing together a diverse team of footballers to tackle the systemic problem of online hate. The campaign tapped into a significant cultural moment and was a huge success, rallying support, upskilling the nation, driving brand awareness and redefining the role of sponsorship. Join us to discuss the role brands and creativity can play in shaping and influencing culture in Britain today, and what it takes to make that happen.
Pete Jeavons Marketing Communications Director for BT and EE
BT
Sarah Jenkins Managing Director
Saatchi & Saatchi
Will John Head of Innovation
Saatchi & Saatchi


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