At the start of this Advertising Week Europe, Matt Scheckner, Global CEO of Advertising Week sits down with the Amazon Ads Studio host Riyadh Khalaf. Following the debate on the UK's cultural reputation, Scheckner and Khalaf will discuss the points made in the debate, their own views and look forward to the content in the day ahead.

During the Euros in 2021, BT with the support of Saatchi & Saatchi launched Hope United, bringing together a diverse team of footballers to tackle the systemic problem of online hate. The campaign tapped into a significant cultural moment and was a huge success, rallying support, upskilling the nation, driving brand awareness and redefining the role of sponsorship. Join us to discuss the role brands and creativity can play in shaping and influencing culture in Britain today, and what it takes...