New York 2019




40:27

The Role of Identity In An Evolving Data-Driven World

More than ever, marketers are seeking an omnichannel view of the customer while combating major industry challenges-- impending regulation and uncertainty, the deprecation of third-party cookies, disparate measurement, and heightened walled gardens. Find out the role that identity plays as these industry leaders try to achieve multi-touch attribution in an ever-evolving world.
03:07

Laws of Audience Attraction Track Introduction

Audience based buying has increasingly become the preferred media strategy for buyers and planners - and for good reason. Advertisers now have a unified view of consumers, the ability to target across multiple channels, and data to provide more information about their customers than ever before. It’s a win win for media buyers and sellers. But if audience-based advertising is the future of media, how will media organizations manage the siloed construct that exists today? We’ll talk to leaders...
50:10

Decoding The Music Experience

A live panel discussion inspired by the new, original podcast series “Decoding the Music Experience” sharing insights, observations and unique perspectives at the intersection of music, audiences and brands. Produced by Advertising Week/AW360 and created by marketing and music industry leaders Kenny Ochoa (previous Warner Bros, Sony, Sanctuary Records), and Joe Belliotti (previous Head of Global Music for The Coca-Cola Company, Brand Asset Group, Maverick). Each episode spotlights ways...
39:30

The Next Generation of Data-Driven TV

The line between traditional media channels and more accountable digital channels is finally fading. Marketers have long used correlation rather than causation to measure the impact of TV media investments - totaling over $64 billion in 2018 - but the landscape is rapidly changing. Cross-platform activation and measurement is the next step to proving every dollar performed. The best marketers will be able to prove effectiveness at scale across every channel, including linear TV, addressable...
40:04

First Party Data & Walled Gardens

As more and more regulations around the world seek to restrict third-party data flows, how are companies that rely on these sources responding? Will the data-control landscape be limited to first parties—and everyone else? How do new market entrants promising consumer-controlled "zero party" data factor into the future of data flows? Join this session with Alison Pepper, 4A’s SVP–Government Relations, as she takes on these questions and more about data today and the day after tomorrow.
39:20

ROI By Location

We know that location has the ability to change the way we experience the real world. In this session, experts uncover how location tech improves lives (and drives ROI) through cross-channel marketing.
44:08

NewGen Startup Competition

Jason Feifer, editor of Entrepreneur, conducts a fireside chat with Michael Loeb and Rich Vogel, the founders of Loeb.nyc. The noted entrepreneurs will discuss how they approach entrepreneurism at their “venture collective,” which is currently fostering 18 startups across a variety of verticals. As a primer for the Startup Competition, Feifer will uncover how investors assess the potential of early stage companies. The chat will be followed by Advertising Week’s annual Startup...
49:41

Koenigsberg X Kidpreneurs

One recurring theme among entrepreneurs of all ages is the insatiable feeling that they haven’t yet arrived. That’s what keeps them going, it’s what keeps them winning, it’s what keeps them innovating. Bill Koenigsberg was just inducted to the Advertising Hall of Fame, and in his mind, he hasn’t yet arrived. These young entrepreneurs have achieved undisputed success before even being allowed to arrive at their prom. And together, this dynamic collaboration will surely inspire and entertain us...
47:14

LinkedIn Live 101

Want exclusive access to live-streaming on LinkedIn? Interested in learning best practices for live-streaming on our platform? Stop by the LinkedIn Live 101 Workshop to get started and learn everything you need to know to build a successful live-streaming strategy.
30:51

Safe Streaming: The Future Of First Party Data Child-Focused Digital Advertising

The presentation will explore the children's focused digital advertising space including topics such as user privacy, existing legislation, emerging policies and the rapidly growing CTV child user segment.
40:09

Brand Building and Experiential Engagement

The intersection of brands and experience is increasingly on the upswing as a strategy to tap into consumer passion. Connecting with audiences at a time and environment they have chosen offers brands huge upside, but it requires a deft touch to connect with impact and context. An expert panel dives into the booming business of brands and experience.
38:49

5G & The Live Content Experience

"The 5G revolution is at our door step. Most consumers today believe 5G is simply about having a faster phone or internet connection. While this is absolutely true, 5G is so much more…in this session we will dive deep on how 5G is set to change the live experience. From concerts to sporting events to Theater, 5G will transform the way we look at the world through the virtual and augmented lenses."
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