Progra-manual: First Party Data's Effect On The Move Toward Automation

As first party data becomes more readily available, and as it’s applied across traditional media, like Linear TV, the less programmatic it becomes. How do we begin making data-informed, automated cross-channel decisions? Do we start using data and platforms today that will need to be linked by humans? What’s the benefit, and how do we prioritize progress over perfection in a fragmented programmatic state?