As first party data becomes more readily available, and as it’s applied across traditional media, like Linear TV, the less programmatic it becomes. How do we begin making data-informed, automated cross-channel decisions? Do we start using data and platforms today that will need to be linked by humans? What’s the benefit, and how do we prioritize progress over perfection in a fragmented programmatic state?
Evan Hovorka
Director of Business Development
Roundel
Ashley Swartz
CEO & Founder
Furious Corp.
Anthony Skinner
Chief Technology Officer
iSpot
