First Party Data & Walled Gardens


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


As more and more regulations around the world seek to restrict third-party data flows, how are companies that rely on these sources responding? Will the data-control landscape be limited to first parties—and everyone else? How do new market entrants promising consumer-controlled "zero party" data factor into the future of data flows? Join this session with Alison Pepper, 4A’s SVP–Government Relations, as she takes on these questions and more about data today and the day after tomorrow.
Scott Kelliher Head of Brand Advertising and Partnerships
eBay Advertising
Ehud Furman VP of Data
Taboola
Alison Pepper SVP, Government Relations
4A's
Daniel Sepulveda Senior Vice President for Policy and Advocacy
MediaMath


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Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs