The intersection of brands and experience is increasingly on the upswing as a strategy to tap into consumer passion. Connecting with audiences at a time and environment they have chosen offers brands huge upside, but it requires a deft touch to connect with impact and context. An expert panel dives into the booming business of brands and experience.
Todd Kaplan
VP Marketing, Colas
Pepsi
Eric Johnson
SVP, Marketing
Condé Nast
Shavonne Dargan
SVP, Brand Management
Live Nation Entertainment
Dan Donnelly
SVP, Advertising Sales Marketing
FOX Sports
Noah Mallin
Leading Experience, Content, Sponsorships
Wavemaker North America
Andrew Klein
Managing Director, Global Partnerships
AEG
Up Next:
28:17
Building Trust and Relevance with Conscientious Consumers
29:19
Convenience Meets Connectivity: A Year of 7-Eleven Retail Media Learnings
28:42
The Facts vs. Fiction
Try these courses
Learning Path:
Sports Marketing
6 Videos, 3.5 hrs
Learning Path:
Marketing For Small and Medium-Sized Businesses
5 Videos, 3.75 hrs
Confirm Delete
You are about to delete the record, this procedure is irreversible.