Brand Building and Experiential Engagement


Up Next:

25:33

Be Their Next Partner: Milka Kramer in Conversation with Tim Irwin


The intersection of brands and experience is increasingly on the upswing as a strategy to tap into consumer passion. Connecting with audiences at a time and environment they have chosen offers brands huge upside, but it requires a deft touch to connect with impact and context. An expert panel dives into the booming business of brands and experience.
Todd Kaplan VP Marketing, Colas
Pepsi
Eric Johnson SVP, Marketing
Condé Nast
Shavonne Dargan SVP, Brand Management
Live Nation Entertainment
Dan Donnelly SVP, Advertising Sales Marketing
FOX Sports
Noah Mallin Leading Experience, Content, Sponsorships
Wavemaker North America
Andrew Klein Managing Director, Global Partnerships
AEG


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