The intersection of brands and experience is increasingly on the upswing as a strategy to tap into consumer passion. Connecting with audiences at a time and environment they have chosen offers brands huge upside, but it requires a deft touch to connect with impact and context. An expert panel dives into the booming business of brands and experience.
VP Marketing, Colas
SVP, Brand Management
Live Nation Entertainment
SVP, Advertising Sales Marketing
Leading Experience, Content, Sponsorships
Wavemaker North America
Managing Director, Global Partnerships