Events: New York 2018 | Calendar / Advertising Week

Highlights Calendar Speakers Partners Guide

Target Stage

Wed ● 9:30 ^AM

Coming of Age: Millennials and Marketers on Snapchat

Wed ● 10:45 ^AM

The Jump with Will Smith: One Iconic Storyteller’s Journey of Reinvention & Connection

Wed ● 12:00 ^PM

Katie Couric: The Next Chapter

Wed ● 1:00 ^PM

15x15: 2011

Wed ● 1:15 ^PM

Dissension: The True Voice of America?

Wed ● 2:30 ^PM

The Story on Instagram Stories, Featuring NIKE

Wed ● 3:30 ^PM

15x15: 2016

Wed ● 3:45 ^PM

Purpose-Driven Marketing in a Year of Activism: Creating Platforms that Matter

Wed ● 4:45 ^PM

15x15: 2017

Wed ● 5:00 ^PM

FIGHT OR FLIGHT: How Brands Can Engage & Respond in the Battle to End the Opioid Crisis

Culture Stage

Culture Summit

Wed ● 9:00 ^AM

The Evolution of the Ad Supported Business Model

Wed ● 9:45 ^AM

Gaming as an Ad Experience

Wed ● 10:30 ^AM

The Future of Video Advertising

Wed ● 12:00 ^PM

News On Mobile: Formats That Work

Wed ● 1:00 ^PM

Monetizing the Live Stream

Wed ● 1:40 ^PM

Under the Influence of Streaming

Wed ● 2:20 ^PM

The 2018 OTT Experience

Wed ● 3:45 ^PM

NYVC Sports

Twitter Stage

Story Crafters

Entertainers Influencer Marketing

Wed ● 9:00 ^AM

Making Wisdom Go Viral

Wed ● 9:30 ^AM

Under the Influence: Trust and Transparency in Influencer Marketing

Wed ● 10:30 ^AM

The Influencer Effect

Wed ● 11:20 ^AM

Discover Talk: MIDNIGHT SUNRISE

Wed ● 11:30 ^AM

#bad: Influencer Fraud

Wed ● 12:30 ^PM

Top creator, influencer, and YouTube star Guava Juice shows us how advertisers are winning with mobile games

Wed ● 1:20 ^PM

Discover Talk: Content Crisis: How Your Customers Will Save Your Butt

Wed ● 1:30 ^PM

The Ins and Outs of Celebrity Marketing

Wed ● 2:30 ^PM

Best Practices for Compliant Influencer Marketing

Wed ● 3:30 ^PM

Going beyond follower counts

Wed ● 4:30 ^PM

Influence Across Platforms

Wed ● 5:30 ^PM

APPLYING THE FOUNDATION TO BRAND AWARENESS

Univision Stage

Impact Makers Brand Purpose

Wed ● 9:00 ^AM

You Say You Want A Revolution!

Wed ● 10:00 ^AM

Humanity Wins

Wed ● 10:50 ^AM

Discover Talk: Fueling Purpose-Driven Social Movements in a Post-Influencer World

Wed ● 11:00 ^AM

Raising Spirits

Wed ● 12:00 ^PM

Storytelling in the Age of EQUITY

Wed ● 12:50 ^PM

Discover Talk: It’s Not CSR, it’s Marketing

Wed ● 1:00 ^PM

Taking A Stand: Hard Questions About Purpose In Polarized Times

Wed ● 1:50 ^PM

Discover Talk: Mascots for Good: Unleashing their Higher Purpose

Wed ● 2:00 ^PM

What Budweiser is Brewing to combat climate change

Wed ● 3:00 ^PM

CEOs Leading through Change

Wed ● 3:50 ^PM

Discover Talk: Mascots Matter

Wed ● 4:00 ^PM

Inspiring Social Change through Connection

Wed ● 5:00 ^PM

Purpose is the Future: A Wake up Call for Brands

IBM Stage

Tech Stars Mar Tech

Wed ● 10:15 ^AM

Unlocking the Potential of Messaging as a Marketing Channel

Wed ● 11:15 ^AM

Engaging & Converting the Audiences You Never Knew Existed

Wed ● 12:15 ^PM

How Wayfair Conquered AdTech and MarTech Convergence

Wed ● 1:15 ^PM

Where Adtech meets Martech

Wed ● 2:15 ^PM

MiQ Marketing Intelligence Summit

Wed ● 4:15 ^PM

Intelligent Search

Wed ● 5:15 ^PM

The Next Era of Mobile Messaging

Walt Disney Company Stage

Tech Stars

Entertainers Gaming & Mixed Reality

Wed ● 9:00 ^AM

Supercharge Your Marketing Data

Wed ● 10:00 ^AM

Exploring New Realities: Using Emerging Technologies to Enhance a Brand’s Story

Wed ● 11:00 ^AM

How Jordan Brand wins the Snapchat game

Wed ● 1:00 ^PM

Revealing The Modern Gamer --- She’s Not Who You Think He Is

Wed ● 2:00 ^PM

The Esports Ecosystem: Authenticity Above All Else

Wed ● 3:00 ^PM

Virtual Reality Goes Mainstream: Making the First Blockbuster Cinematic VR Film

Wed ● 4:00 ^PM

Goodbye to Humanity, The Future Is Artificial & Virtual

Realtor.com Stage

Ad Shapers New Collaboration Models

Wed ● 9:30 ^AM

Stop, Collaborate and Listen: New Ways to Team-up for a Customer-Centric Brand

Wed ● 10:30 ^AM

A Woman, A Man & A Bionic Mannequin Walk Into A Seminar…

Wed ● 11:30 ^AM

Act Your Age? Legacy Brand Leadership in the Age of Disruption

Wed ● 12:30 ^PM

Bridging the Online Offline Gap

Wed ● 1:20 ^PM

Discover Talk: New Rules of Engagement

Wed ● 1:30 ^PM

The Agency of the Future

Wed ● 2:30 ^PM

Breaking Through the Permission Barrier - 1:1 with Accenture Interactive’s CEO

Wed ● 3:30 ^PM

Drive Creativity or Drive the Business? Don’t Choose: Do Both.

Wed ● 4:30 ^PM

The Power of the Human Experience, and how to Build a Team that Delivers on it

Wed ● 5:30 ^PM

The New Image of Agency Leadership

Foursquare

Verticals FinTech

Wed ● 9:00 ^AM

Straight to the Source. How Technology Made Us Closer to the Customer

Wed ● 10:00 ^AM

Evolving with the changing consumer

Wed ● 11:00 ^AM

Diehards and Droids. Connecting fans to brands through visceral experiences

Wed ● 12:00 ^PM

Building Characters: What It Takes to Bring Iconic Brand Mascots to Life

Wed ● 1:00 ^PM

The R.I.S.K. Quotient

Wed ● 2:00 ^PM

Transforming Brands Through Storytelling

Wed ● 3:00 ^PM

Crack the Finserv Brand Equation

Wed ● 4:00 ^PM

Consumer Marketing Signals... But Make it Fashion!

Wed ● 5:00 ^PM

Digiday’s In and Out: Live

Microsoft Stage

By The Numbers People Based Marketing

Wed ● 9:20 ^AM

Discover Talk: Human-based Insights

Wed ● 9:30 ^AM

Human Marketing

Wed ● 10:30 ^AM

The Changing Face of Data & Advertising

Wed ● 11:30 ^AM

For Love and Profit: How Brands Can Have It All

Wed ● 12:30 ^PM

No Case of Mistaken Identity: Knowing Your Customers Is The Key To Your Success

Wed ● 1:30 ^PM

Everything You Know About PBM Is Wrong

Wed ● 2:30 ^PM

Connecting the dots: How to make sense of the complete mobile user journey

Wed ● 3:20 ^PM

Discover Talk: Trends in African Consumer Data

Wed ● 3:30 ^PM

The Marketing Society presents Busting Myths with Data

Wed ● 4:30 ^PM

Leave Room for Risk

Wed ● 5:30 ^PM

Why Identity is the Single Biggest Thing Marketers Should Care About in 2019

Workshop Stage

The Trust Series

Wed ● 9:00 ^AM

What About The Men?

Wed ● 10:00 ^AM

Video Monetization Demystified

Wed ● 11:00 ^AM

The Publisher of the Future: What Marketers Really Want

Wed ● 12:00 ^PM

The Future of Travel in a Mobile-First World

Wed ● 1:00 ^PM

Want to Grow Your ROI? You’re Using The Wrong Metrics

Wed ● 2:00 ^PM

Making Brands Memorable Through Music

Wed ● 3:00 ^PM

REWARD ME! Opt-In Video and the Future of Rewarded Consumer Engagement

Wed ● 4:00 ^PM

June Cleaver Is Dead presents: An Agile Insights Practice to keep up with Modern Moms

Wed ● 5:00 ^PM

THE AI GAMESHOW

NewGen Stage

NewGen

Wed ● 9:20 ^AM

Managing Bias - Presented in partnership with UN Women’s Unstereotype Alliance

Wed ● 10:20 ^AM

So what’s in it for us?

Wed ● 11:20 ^AM

Paper Prototyping for Experience: A Memory Design Workshop

Wed ● 12:20 ^PM

Things I Wish I Knew

Wed ● 1:20 ^PM

Production Systems Designed for the Stories of the Future

Wed ● 2:20 ^PM

NextGen: Conversation With Series

Wed ● 3:20 ^PM

TFQ Workshop

Wed ● 4:20 ^PM

Customer-Generated Content: The Next Billion Dollar Category

Networking Events

Connectors

Wed ● 8:00 ^AM

News Corp Leadership Breakfast: The Fiasco of Fake News

Wed ● 4:00 ^PM

Accenture Networking Meet-up

Wed ● 5:30 ^PM

AWNewYork Bazaarvoice Connects Networking Cocktails

Wed ● 7:00 ^PM

Advertising Week 15th Anniversary Executive Marketers Dinner

Wed ● 7:00 ^PM

BURRELL: ADVERTISING REVOLUTION

Captify Speakeasy Stage

Perception vs. Reality

Wed ● 9:30 ^AM

Perception vs Reality: The Truth about Rom Coms

Wed ● 10:30 ^AM

Perception vs Reality: So, you think you know your audience

Wed ● 2:00 ^PM

Perception vs Reality: Big brands have it easy

Wed ● 4:00 ^PM

Perception vs Reality; Seeing is believing