In this session...
Isabel Martinez is the name behind @IsabelitaVirtual. An independent Creative Director based in Barcelona. Isabel started her career as a copywriter. In 2011 she joined Instagram. Two years later she became the most followed person in Spain, but she’s far from being the typical influencer. She has always preserved her identity: “I wanted to show concepts and ideas. My vision, not my life”. From that moment a series of unexpected things happened. The last one, the jump from the small screens of smartphones to the giant billboards of Times Square.
