Total brand spending on influencer marketing was $81 billion in 2016 and is projected to reach $101 billion by 2020*. Today’s consumers make decisions based on what trusted sources (influencers) recommend and yet influencer marketing operates within a complex, rapid-evolving ecosystem with the hurdles of fraud, brand safety, and transparency. Join the ANA for a full day of programming designed to both celebrate and demystify influencer marketing, while featuring the latest trends and forecasts from brand leaders, the platforms, influencers, and industry experts.
*2017 ANA study with PQ Media
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