This panel will discuss the value of a celebrity to the marketing of a brand and share honest accounts on the right and wrong ways to identify well-suited celebrities for your brand, how to maximize the value of the relationship, and when to cut ties.
Speakers
Janet Comenos
CEO and Co-Founder
Spotted
Josh Duboff
Senior Writer
Vanity Fair
Paul Evans
Senior Vice President
Marsh & McLennan
Ajay Kapoor
VP of Digital Transformation & Strategy
SharkNinja
Al Lieberman
Clinical Professor of Marketing Entrepreneurship and Innovation
NYU Stern School of Business
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