In this session...

This panel will discuss the value of a celebrity to the marketing of a brand and share honest accounts on the right and wrong ways to identify well-suited celebrities for your brand, how to maximize the value of the relationship, and when to cut ties.


Janet Comenos CEO and Co-Founder Spotted
Josh Duboff Senior Writer Vanity Fair
Paul Evans Senior Vice President Marsh & McLennan
Ajay Kapoor VP of Digital Transformation & Strategy SharkNinja
Al Lieberman Clinical Professor of Marketing Entrepreneurship and Innovation NYU Stern School of Business

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Business 

Similar Interests  Storytelling   Content   Entrepreneurship