In this session...

Consumers are generating more demand signals than ever before. But without the right technology and expertise, brands, agencies and their partners may not be prepared to recognize and ingest the right signals, using them effectively to inform and optimize their advertising efforts. Join us and our panel to hear more about what's next in data-driven marketing and the working model of the future.

What You'll Learn from This Session...

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Presented with


Joanna O'Connell VP - Principal Analyst Forrester Research
Dennis Self President & GM Acxiom
Atul Dalmia SVP, Global Commercial & Merchant Analytics American Express
Melinda Welsh Chief Marketing Officer & Head of Consumer Lending Chase Auto at JPMorgan Chase & Co.
Saejin Park Director, Global Data Monetization General Motors

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Data   Agency