In this session...

The passive consumer is dead and the rise of an increasingly savvy, marketing literate, global community means that a marketer, charity or fundraiser is more likely to secure and maintain brand loyalty when their marketing messages, initiatives and actions are aligned with a heightened, collective social conscience and set of values. "Purpose" has been identified as a key adland trend.

Presented with


Edie Lush Co-Host, Global Goalscast, Author, Communications Trainer, Executive Editor Hub Culture
Claudia Gonzalez Edelman Founder We Are All Human Foundation

Event Details

Event Type Seminar

Related Topic Area  Business   Culture 

Similar Interests  Leading   Diversity   Politics 

Track  Brand Purpose