In this session...

Marketers are relying more on data-driven strategies and risk losing sight of their brand’s narrative. This session will explore the impact of storytelling and share the keys to creating a memorable, authentic brand story that drives growth and loyalty for years to come. OneMain Financial CMO, Kim Wijkstrom, will reveal how embracing storytelling to launch his company’s first brand campaign in its 100-year history has impacted its brand perception.

What You'll Learn from This Session...

  1. How developing a brand's narrative drives growth and consumer loyalty.
  2. How to enhance storytelling with technology.
  3. How to use a brand’s story to affect consumer decision making.

Presented with


Kim Wijkstrom SVP & Chief Marketing Officer OneMain Financial
Barbara Kahn Patty and Jay H. Baker Professor of Marketing The Wharton School at the University of Pennsylvania
Peter Giorgi Chief Marketing Officer Celebrity Cruises

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts 

Similar Interests  Storytelling 

Track  FinTech