Events: New York 2016 | Calendar / Advertising Week

8:15 ^AM

Bloomberg L.P.

Jacki Kelley, COO of Bloomberg Media, kicks off Advertising Week with a two part program. Bloomberg Intelligence Chief Economist, Carl Riccadonna, sets the stage with insights and context on the global economy. Jacki will then lead a conversation with insiders on the challenges and ambition of the industry.

Jacki Kelley COO, Bloomberg Media Group

Carl Riccadonna Chief Economist, Bloomberg Intelligence

David Fischer Vice President, Business and Marketing Partnerships, Facebook

Wenda Harris Millard President and COO, MediaLink

Daryl Lee Global CEO, UM

Maggie Chan Jones Chief Marketing Officer, SAP

Jacki Kelley

Carl Riccadonna

9:00 ^AM

Go Live: The Shift to Live Video

Times Center Stage

The thirst for live content is greater than ever, with video viewership on digital devices soaring and a record 64 percent of consumers watching live videos online in the past year. Brands have new opportunities to be part of these must-watch moments. This session will explore what’s driving the demand for live video and how content creators are bringing the biggest events in news, sports, and finance to life. We’ll also spotlight one of the fastest growing trends in live entertainment – eSports.

Liz Loza Fantasy Football Analyst , Yahoo Sports

Rick Fox Owner, Echo Fox

Travis Gafford Head of Esports Media, Yahoo

Lisa Utzschneider Chief Revenue Officer, Yahoo

Kenny Gersh Executive Vice President, Business, MLB Advanced Media

Andy Serwer Editor in Chief, Yahoo Finance

Liz Loza

Rick Fox

9:00 ^AM

Mobile The Lion of the Revenue Jungle: Mobile Messaging

ADARA Stage at Times Center Hall

The time we spend on mobile continues to crescendo, and mobile ads continue their hold on the biggest slice of the revenue pie. But in a world of fast-scrolling consumers, how do advertisers get to a level where they're able to have meaningful, or at minimum, engaging interactions with mobile users? The answer lies within mobile messaging technology wherein billions of users, including both millennial and Gen Z users, are able to truly and authentically engage.

John Koetsier Mobile Economist, TUNE

B. Bonin Bough Marketing Mogul & Host, Cleveland Hustles

Josh Jacobs President of Kik Services, Kik

Maggie Mesa VP, Mobile Business Development, OpenX

Travis Montaque CEO and Founder , Emogi™

Shintaro Tabata SVP, Head of Corp Sales, Line

John Koetsier

B. Bonin Bough

9:00 ^AM

Empowering Women #SeeHer: Marketers Lead Positive Change

Thomson Reuters

The Association of National Advertisers (ANA)'s #SeeHer is raising awareness of unconscious bias by leading an industry movement for accurate portrayal of women and girls in advertising and media. 40% of women do not identify with the women they see in advertisements, yet make 80+% of all consumer purchase decisions. The goal of the initiative is that by 2020, the 100th anniversary of women gaining the right to vote, women and girls will see themselves reflected in media as they truly are. ANA’s Alliance for Family Entertainment (AFE)’s Gender Equality Measure (GEM™) will help marketers’ measure progress.

Bob Liodice CEO, ANA

Anna Griffin SVP, Corporate Marketing, CA Technologies

Stephen Quinn Chair AFE, Former CMO, Walmart, Pepsico

Gail Tifford VP Media and Digital Engagement, Unilever North America

Maurice Herrera SVP, Head of Marketing, Weight Watchers

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Bob Liodice

Anna Griffin

9:15 ^AM

Talent The Ultimate Rebrand: What we can all learn from one's transgender journey

Liberty Theater

We often talk about bravery in the workplace. Imagine if that brave decision took you to a situation where people would not only look at you differently, but it would fundamentally change the way they thought of you and behaved with you. If that change made you different in their eyes. Hear from Chris Edwards, former Arnold Worldwide Creative Director & Copywriter and author of "BALLS: It Takes Some to Get Some" for a first-hand account of the difficult change he made in his life in front of 500+ colleagues and friends.

Chris Edwards Author, BALLS: It Takes Some to Get Some

Chris Edwards

9:45 ^AM

Empowering Women The Revolution Will be Feminized: What Feminism Means in Pop Culture

Thomson Reuters

Advertising has always been in a uniquely powerful cultural position to reflect emerging social ideas or to change the conversation entirely. It's no surprise then that advertising today reflects the polarizing POVs on women and gender, and includes a diverse range of representations, from the very traditional to the cutting edge. From body image to work-life balance, we'll explore how advertisers are tapping into the current zeitgeist to represent and cater to a culturally robust and rapidly evolving consumer-base.

Linda Ong CEO, TruthCo.

Jessica Grose Editor in Chief, Lenny

Liz Gateley Head of Programming, Lifetime

Madonna Badger CCO/Founder, Badger & Winters

Linda Ong

Jessica Grose

9:45 ^AM

Start-Up Nexus Inside the Shark Tank

Nasdaq MarketSite

Eric Hippeau, Managing Partner at Lerer Hippeau Ventures will join Daymond John from "Shark Tank" for a conversation on what it takes to be a successful entrepreneur.

Bill Tai Venture Capitalist

Daymond John CEO & Founder, TV Personality, FUBU

Eric Hippeau Managing Director, Lerer Hippeau Ventures

Bill Tai

Daymond John

9:45 ^AM

How Advertising Works – Original Groundbreaking Research

Bing Stage

The ARF will be sharing findings from their original research How Advertising Works Today study, which provides marketers with a clear roadmap for media investment in today’s cross-platform world. This research, based on analysis of over 5,000 campaigns and $375B of worldwide ad spend, cracks the code of cross-platform advertising and establishes new Ground Truths around How Advertising Works.

Betsy Rella VP Research, TiVo

Gayle Fuguitt CEO & President, The ARF

Jasper Snyder EVP, Research & Innovation: Cross-Platform, The ARF

Howard Shimmel Chief Research Officer, Turner Broadcasting System, Inc.

Dave Morgan CEO & Founder, Simulmedia

Steven Rosenblatt CRO, Foursquare

Radha Subramanyam President of Insights, Research and Data Analytics, iHeart Media

Betsy Rella

Gayle Fuguitt

9:45 ^AM

Mobile The Next Multibillion Opp: Marketing in Messaging

ADARA Stage at Times Center Hall

Messaging apps such as Facebook Messenger, iMessage and Snapchat have overtaken social networks as the dominant social platforms in terms of active users. 257 billion text messages are sent per day and, with that, a huge opportunity to engage audiences where they are spending most of their time. This panel will address how to organically and effectively engage people in messaging apps and what technologies are available to help companies leverage these platforms.

Dana Randall Sr. Director of Global Innovation, COACH

Vivian Rosenthal Founder , Snaps

Amanda Moore Senior Director, Social & Digital Marketing, Marriott

Dan Harbison Global Director of Digital for Jordan, Nike

Dana Randall

Vivian Rosenthal

10:00 ^AM

Building Connected Stories

Times Center Stage

Mobile has changed our expectations of brands. With more touch points than ever before, our interactions are no longer linear. For marketers, successful storytelling now happens across multiple devices, channels and moments.

Brad Bender VP of Display & Video Ads, Google, Inc.

Margo Georgiadis President, Americas, Google

Marie Gulin-Merle CMO, L'Oreal USA

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network

Brad Bender

Margo Georgiadis

10:00 ^AM

Agency Creative Courage: Finding The Authentic Voice of Brands

B.B. King

Authenticity is a core tenet of most brand plans. But what starts enthusiastically in a conference room in actuality seldom makes it out into the real world. This discussion will celebrate brands, celebrities, and marketers who have actually let their freak flag fly—and reaped the rewards with higher recall, greater brand loyalty, and more distinctive and persuasive voices in the world of the consumer.

James LaForce CEO, LaFORCE

John Barker Founder & Chief Idea Officer, BARKER

Christine Wu Senior Vice President, Advertising Strategy & Marketing, Time Inc.

Lynn Yaeger Contributing Editor, Vogue

Babak Radboy Creative Director, TELFAR

Becca McCharen Founder, Chromat

James LaForce

John Barker

10:00 ^AM

Talent Braving Your Bias: We All Have “Unconscious Biases.” What Are Yours?

Liberty Theater

Bias, we all have it. We often unconsciously use it as a filter when making decisions on who we hire, promote, put on a project team or involve in decision making. Our biases are based on the beliefs and values we deem to be true, and we then make a judgement on an individual based on that preconceived notion. As part of MEC's Brave your Bias series, we shed light on the topic through candid conversations with those on the front line.

Wade Davis Senior Consultant Diversity & Inclusion, YSC

James 'Jim' Sinocchi Managing Director and Head of Disability Inclusion, JPMorgan Chase & Co

Laura Mather Founder and CEO, Unitive, Inc.

Tanya M. Odom Global Consultant and Leadership Coach, Ed. M

Wade Davis

James 'Jim' Sinocchi

10:00 ^AM

Marketing to the Millennial Traveler

Lucille's at B.B. King

Despite the belief that millennials are overwhelmingly cost conscious, the numbers show that they’re willing to spend their dollars on traveling over most other discretionary expenses. In this unmissable session we will share data from our original research on millennial travelers and discuss their attitudes towards experiences, loyalty, social media, technology and most importantly how marketers can reach them through a lens they are very passionate about - travel.

Lynn Bader VP Sales, North America, ADARA

Michele Madansky Marketing Research Consultant

Lynn Bader

Michele Madansky

10:30 ^AM

Empowering Women We Need To Talk

Thomson Reuters

Do the men and women of the advertising world share similar career aspirations? Do they feel equally supported in getting there? Well, the answer is a resounding no. Foresight Factory and Advertising Week paired up to complete a ground-breaking study to address the issue, and the end result can speak for itself. Young women heading into the industry are in for serious disillusionment if something isn't done to change the way the industry handles gender equality. Join us as we reveal and discuss the findings live on stage

Jen Berrent Chief Culture Officer & General Counsel, WeWork

Meabh Quoirin CEO & Co-Owner, Foresight Factory

Valerie Graves Author, "Pressure Makes Diamonds"

Kathleen Saxton Founder & CEO, The Lighthouse Company

Jen Berrent

Meabh Quoirin

10:30 ^AM

Mobile Bringing Brands In-App: Here’s What You Need to Know

ADARA Stage at Times Center Hall

Apps with an active user base are likely already monetizing, but what does it take to bring premium brands in-app? We know brands want to reach their target audience in a brand-safe and transparent environment, where efficiency is combined with the automation of targeting. How do publishers or app-developers evolve their strategy to find the right balance between monetization and user experience?

Maggie Mesa VP, Mobile Business Development, OpenX

Bill Alena CRO, MeetMe

Ian Wu Head of Programmatic Demand, Cheetah Mobile

Chris Feo VP Data Sales, Tapad

Maggie Mesa

Bill Alena

10:30 ^AM

Neuroscience Leads to Great Creative in Mobile

Bing Stage

The ARF shares their latest findings on how to customize creative for mobile devices. This cutting-edge neuroscience-based research shows how to maintain focus on your brand, take advantage of mobile screen sizes, and use the power of sound to keep the consumer engaged with your advertising.

Dr. Horst Stipp EVP, Research + Innovation, ARF

Manuel Garcia-Garcia SVP, Research & Innovation, The ARF

Pranav Yadav CEO, Neuro-Insight, US Inc.

Gayle Fuguitt CEO & President, The ARF

Neha Bhargava Manager, Ads Research, Facebook

Phil Gaughran Chief Strategy Officer, mcgarrybowen

Duane Varan CEO, Media Science

Dr. Horst Stipp

Manuel Garcia-Garcia

10:30 ^AM

Talent An Industry at a Crossroad: Recruiting, Retaining and Cultivating Talent

Liberty Theater

The importance of recruiting, resourcing, and developing diverse future contributors and leaders in the media, agency, marketing, and sales fields has never been more important to the future of our industry. We'll have an engaging discussion of what's working and what's not. Also, we'll spotlight industry leaders who are "walking the walk" in hiring diverse business partners, agencies, etc.

Heath Rosenthal Director, Diversity and Inclusion, ESPN

Jack Myers President, Myers Media Business Network

Marc Strachan Vice President, Corporate Relations and Constituent Affairs, USA, Diageo-North America

TJ Adeshola Senior Partner & Manager of Sports, Twitter

Molly West VP Global Business Operations, ESPN

Heath Rosenthal

Jack Myers

11:00 ^AM

Creating Connections that Count

Times Center Stage

Technology has transformed how people and businesses connect.

Carolyn Everson (Facebook), Kristin Lemkau (JPMorgan Chase) and Brad Jakeman (PepsiCo), will discuss how brands should foster connections with people, drive innovation, and unlock value.

Carolyn Everson VP, Global Marketing Solutions, Facebook

Brad Jakeman President, Global Beverage Group, PepsiCo

Kristin Lemkau CMO, JPMorgan Chase

Carolyn Everson

Brad Jakeman

11:00 ^AM

Agency It’s Not About You: A Discussion About Authenticity in Influencer Marketing

B.B. King

72andSunny leads a discussion with Instagram and Adidas, Hannah Bronfman and Robin Arzon on why approaching “influencers” as creators can create more authentic, impactful marketing by freeing each person’s storytelling potential in creating new content and amplifying their own channels. Leaning into the insight gathered from Adidas and 72andSunny's “I’m Here to Create” campaign, 72andSunny will lead a a discussion about what it means for the industry when people are publishers and publishers are brands.

Matt Jarvis Partner & Chief Strategy Officer, 72andSunny

Taj Alavi Global Brand Marketing Lead, Instagram

Jon Wexler Vice President, Global Entertainment and Influencer Marketing , adidas

Hannah Bronfman @HannahBronfman

Robin Arzon @RobinNYC

Matt Jarvis

Taj Alavi

11:00 ^AM

The Sport of Engagement & Experiential Marketing

Lucille's at B.B. King

Millennials are, at their core, makers. Makers of novel attitudes, expressions, expectations and ultimately, of culture. Makers don’t want to be marketed; they want to be told a story they will relate to and given an experience they will remember. Explore how to leverage sports and entertainment to forge deep emotional connections with millennial consumers, turning those stories and experiences into brand affinity and sales.

Andre Pinard Group Director, Octagon

Andre Pinard

11:15 ^AM

Empowering Women Our Challenge to Erase Gender Stereotypes in Ads

Thomson Reuters

Each of us consumes thousands of brand messages a day. In fact, brands are in the position to drive modern culture more than film or television. As marketers and storytellers, how are we impacting the gender bias that still exists in culture today?

Hear from this panel on the ways marketers, tech companies and the media can work together to erase gender stereotypes for future generations.

Kim Getty President, Deutsch Los Angeles

Madeline Di Nonno CEO, Geena Davis Institute on Gender in Media

Reshma Saujani Founder & CEO, Girls Who Code

Andrew Hampp VP, Brand Strategist, MAC Presents, Freelance Journalist, Billboard and Vulture

Jessica Jensen Head of Brand Strategy & Product Marketing Communications , Facebook

Kim Getty

Madeline Di Nonno

11:15 ^AM

Start-Up Nexus Nasdaq Innovation Series: Founder’s Forum

Nasdaq MarketSite

Creating a truly disruptive company takes guts. We meet the founders that realized their dreams and talk to them about how they evaded the many pitfalls on the road to success.

Lisa Sugar Founder and President, Author, POPSUGAR, Power Your Happy

Philip Krim Cofounder & Chief Executive Officer, Casper

Pete Cashmore CEO and Founder, Mashable

Jeremy Skule Chief Marketing Officer, Nasdaq

Lisa Sugar

Philip Krim

11:15 ^AM

Mobile We Know You Like to Watch: Video Expands Its Reach

ADARA Stage at Times Center Hall

Video is used by everyone, everywhere, on nearly every screen. With the rise of ad automation, programmatic trading and data-driven advertising, digital ad trading has been revolutionized over the last ten years. So what screens are next? What lessons from digital will be carried over to TV, out-of-home, or even to cinema? Media sellers across all video screens join together to speculate and discuss the ups and downs that will accompany automated ad trading in the coming years.

Jay Sears SVP Marketplace Development, Rubicon Project

Brendan Condon CEO, Admore

John Partilla CEO, Screenvision

Scott Stansfield President, Centriply

Michael Strober EVP, Client Strategy & Ad Innovation, Co-Head Turner Ignite, Turner Broadcasting

Scott Wells CEO, Clear Channel Outdoor

Jay Sears

Brendan Condon

11:15 ^AM

Talent Talent and the Crossroads of Brands & Entertainment

Liberty Theater

ICM Head of Digital Jonathan M. Perelman leads a conversation on how talent, brands and entertainment all come together in today's always-on ecosystem.

Hillary Frey Co-Chief Creative Officer, Matter Studios

Jennifer Frommer SVP, Brand Partnerships and Licensing , Columbia Records

Lora Schulson Chief Production Officer, 72&Sunny

Megan Cunningham CEO, Magnet Media

Jonathan M. Perelman Head, Digital, ICM Partners

Hillary Frey

Jennifer Frommer

11:15 ^AM

(Branded) Content Is King: Commanding An Audience Through Data-Driven Storytelling

Bing Stage

Content marketing has become an effective way advertisers can break through the noise to attract and engage a targeted audience in compelling and relevant ways.

This session will explore the rise of branded content -- where data and audience insight meet journalistic instincts -- and how it is changing the shape of media and marketing.

Ravi Mattu Editorial Director of FT², Financial Times

Kaydee Bridges Vice President, Digital & Social Media Strategy, Goldman Sachs

Mark Egan Chief Client Officer, MAXUS

Natalie Mortimer Reporter, The Drum

Trixie Ferguson Gray Senior Partner, Branded & Content Experiences, MediaCom

Ravi Mattu

Kaydee Bridges

12:00 ^PM

Stars of Madison Avenue Awards Luncheon

Edison Ballroom

Join us as the industry honors a select group of brands chosen by The AD Club’s International ANDY Awards Jury for their dedication to making an impact on marketing, commerce, culture and social responsibility through BRAVE and CREATIVE work.

2016 Stars for Bravery Award Winners Include:

Burger King
Xfinity from Comcast
Equinox
Harvey Nichols
Shiseido

12:00 ^PM

Empowering Women A MAKERS Conversation: Today’s stories shaping tomorrow’s leaders

Thomson Reuters

What’s the inspiration behind some of today’s leading women in business? Join Emmy-award winning filmmaker and founder of AOL's MAKERS, Dyllan McGee, for an lively discussion with a talented panel about the power of our stories—and how these stories help shape tomorrow’s leaders.

Dyllan McGee Founder and Executive Producer of AOL’s MAKERS, AOL

Wendy Clark CEO, DDB North America

Carla Harris Vice Chairman, Global Wealth Management, Morgan Stanley

Nandini Ramani VP of Engineering, Twitter

Shelley Zalis CEO, The Female Quotient and Creator of The Girls’ Lounge

Regina Wilson Firefighter and President of the Vulcan Society, NYFD

Dyllan McGee

Wendy Clark

12:00 ^PM

Town Hall Series, 12 - 2 PM Storytelling in the age of Snapchat

The Town Hall

Five years ago Snapchat was introduced to the world. Snapchat now reaches over 150 million people every day, and offers brands best-in-class mobile video ads and interactive Lenses and Geofilters to reach its engaged audience. With major strides in measurement and a new ads API, they’re just getting started. Join Imran Khan, Chief Strategy Officer, for a look at Snapchat’s approach to advertising and innovation. Later, Imran will be joined by Ann Simonds, General Mills CMO, to discuss how storytelling made for mobile can bring campaigns to life.

TOWN HALL SERIES: MONDAY. PART 1/3
DOORS AT 11:15 AM, SHOW STARTS AT 12 PM

Ann Simonds CMO, General Mills

Imran Khan CSO, Snapchat

Ann Simonds

Imran Khan

1:00 ^PM

Town Hall Series, 12 - 2 PM Paul Haggis & Friends

The Town Hall

Artists for Peace & Justice began as a passion project, from someone looking to create something bigger than himself. Join Paul Haggis, special surprise guests and the Creative Alliance, and discover what's possible when forces collide for good. Also featuring a new initiative which builds a bridge from Hollywood to Madison Avenue.

TOWN HALL SERIES: MONDAY. PART 2/3
DOORS AT 11:15 AM, SHOW STARTS AT 12 PM

Kc Ifeanyi Associate Editor, Fast Company

Paul Haggis Director, Founder, Artists for Justice & Peace

Kc Ifeanyi

Paul Haggis

1:00 ^PM

Empowering Women Thoughts from the Other Side of a Shattered Glass Ceiling

Thomson Reuters

A unique gathering of C-Suite women who have climbed the ranks to lead their organizations. Insights from the top on their journey and inspiration for the next generation of dynamic leaders.

Kathleen Saxton Founder & CEO, The Lighthouse Company

Rebecca Jarvis Chief Business, Technology, & Economics Correspondent

Fiona Carter Chief Brand Officer, AT&T

Lynda Clarizio President, US Media, Nielsen

Lisa Utzschneider Chief Revenue Officer, Yahoo

Geri Wang President, ABC Sales , ABC

Kathleen Saxton

Rebecca Jarvis

1:30 ^PM

Town Hall Series, 12 - 2 PM McAgency: The Fast Company Agency/Client Spotlight

The Town Hall

Join McDonald's USA CMO Deborah Wahl and DDB North America's CEO Wendy Clark for an inside look at how a 45-year relationship has been re-invented and how Omnicom and McDonald’s are breaking down traditional walls and creating a new agency/client paradigm.

TOWN HALL SERIES: MONDAY. PART 3/3
DOORS AT 11:15 AM, SHOW STARTS AT 12 PM

Eric Alt Editor, Co.Create, Fast Company

Wendy Clark CEO, DDB North America

Deborah Wahl CMO, McDonald's

Eric Alt

2:00 ^PM

Agency The New World of Production: WHERE the HOW Is as Big as the WHAT.

B.B. King

Join industry leaders in Production as they discuss how it is less about taking a final creative idea and executing it, and much more about building a best-in-class team to brainstorm the infinite directions in which an idea can take shape. Moderated by DDB New York, the panel will explore how to facilitate a strong team of image makers towards developing a meaningful user experience, what this new production team looks like, and the process and tools in place to help them manage the unknown.

Madison Wharton CPO , DDB New York

James O'Brien Founder, Aarra

Pam Scheideler Partner, Chief Digital Officer, Deutsch Los Angeles

Sophie Kelly SVP Marketing NA Whiskey Portfolios, Diageo

Madison Wharton

James O'Brien

2:00 ^PM

Empowering Women Gender Disparity: A Data-Driven Remedy

Thomson Reuters

Approximately half of the people who enter the marketing industry are women, yet so few sit at the top of their organizations. In this session, Advertising Women of New York will host a panel of industry leaders to reveal new intelligence gathered through an unprecedented study conducted with EY and LinkedIn. Join this important conversation about when and why women exit the industry, and what companies can do to propel and retain their female leaders.

Lynn Branigan President and CEO , Advertising Women of New York (AWNY)

Rob Master Global Vice President of Media, Categories and Partnerships, Unilever

Nadine Karp McHugh Senior Vice President, Omni Media Strategic Investments and Creative Solutions, L'Oreal USA

Janet Balis Partner/Principal and Leader of Strategy Consulting for Media & Entertainment, Ernst & Young LLP

Allie Kline CMO, AOL

Michael Roth Chairman & CEO, Interpublic Group

Lynn Branigan

Rob Master

2:00 ^PM

Mobile CMO Connect

ADARA Stage at Times Center Hall

The success of an organization’s mobile strategy ultimately lies with the c-suite and their leadership. Join this session to hear from a panel of CMOs as they share insights on where mobile lives within their organization, how they foster mobile talent and expertise among their staff, integrate and embrace new and changing technology platforms, optimize their media spend and ultimately build deeper relationships with their connected consumers.

Peter Hamilton CEO, TUNE

Jennifer Betka Chief Marketing Officer, StubHub

Michelle Broderick CMO, Simple

Pepijn Rijvers CMO, Booking.com

Peter Hamilton

Jennifer Betka

2:00 ^PM

Start-Up Nexus Wired CMO

Nasdaq MarketSite

With consumer behavior, brand loyalty and evolving technologies forever in flux, the role of today's CMO is to remain current and calm, while sitting squarely in the line of fire. With the responsibility to facilitate growth, and remain current in marketing strategies and communication technologies, the CMO must always remain geared up and ready to tackle the many challenges that accompany a constantly changing industry fearlessly and head-on. Leading edge CMOs will share their insights from the front lines.

Maya Draisin Head of Marketing , Wired

Lauren Crampsie Worldwide CMO, Ogilvy & Mather

Dan Levi CMO, Clear Channel

Mari Kim Novak CMO, Rubicon Project

Sarah Personette Vice President, Global Business Marketing , Facebook

Josh Richman CMO, North America, Daily Mail

Maya Draisin

Lauren Crampsie

2:00 ^PM

Understanding Intent in the Age of Digital Transformation

Bing Stage

In an industry that is constantly being disrupted, it is challenging to maintain an innovative digital advertising strategy. This session, featuring a panel of some of Bing’s most ground-breaking advertisers, takes a critical look at how data influences the marketing landscape, explores the unique value of intent data in today’s digital world, and celebrates what’s possible for the future of digital advertising.

Paul Longo Head of Agency Development, Bing Ads

Jason Hartley VP, US Search Practice Lead, 360i

Jeremy Hull VP, Products and Services Solutions, iProspect

Andrew Davidson Managing Director, Search and Social Marketing, Mindshare

Jeff Campbell Co-Founder & Managing Director, Resolution Media

Paul Longo

Jason Hartley

2:00 ^PM

Beyond Talk: Instituting Policies Today to Achieve Gender Equality in the Workplace Tomorrow

Lucille's at B.B. King

There's no debate about it; women in business still face many hurdles. But it's time to go beyond talk and focus on implementing policies that create change. How? We must learn from companies taking steps towards gender equality. This isn't just about male/female ratio. Gender parity in the workplace involves training, mentorship, and thoughtful policymaking for fair pay and parental leave. This discussion will arm the C-suite, team leaders, and HR with a roadmap for creating an environment where all employees thrive.

Kristen Bellstrom Senior Editor, Author of the Broadsheet, Fortune Magazine

Kiva Wilson Diversity Business Partner, Global Marketing Solutions, Facebook

Caitlin Lillie Director, Talent, Work & Co

Susan Lee Head of People, Warby Parker

Barbara Rocha Williams Deputy Director of Policy, Office of Governor Andrew M Cuomo

Kristen Bellstrom

Kiva Wilson

2:00 ^PM

Talent Comedy & Branded Storytelling: How Digital Media’s Comedy Experts Use Top Talent to Help Brands Elevate Their Message

Liberty Theater

In this panel, Above Average president Jennifer Danielson, Late Night with Seth Meyers writer and actor John Lutz, independent director & writer Chioke Nassor, and EVP of Global Music Marketing Alissa Pollack will engage in a discussion about how to leverage and create ORIGINAL comedic content that aligns with a brand’s identity, as well as how to successfully manage, determine proper distribution, and measure the success of branded content, moderated by Mindshare President & Chief Content Officer, David Lang.

David Lang President & Chief Content Officer, Mindshare NA & Mindshare Entertainment NA

Chioke Nassor Independent Director & Writer, Former Director of Late Night With Seth Meyers

John Lutz Writer, Actor, Late Night with Seth Meyers, 30 Rock

Jennifer Danielson President, Above Average

Alissa Pollack EVP, Global Music Marketing, iHeartMedia

David Lang

Chioke Nassor

2:00 ^PM

The Programmatic Evolution

Times Center Stage

This unique all-star team has been over the racecourse and offers real perspective on the balance of the tech-driven ecosystem with the timeless value of great creative, big ideas, having a real game plan and quality vs. quantity. In this lively debate, we'll look to the future and address the industry’s biggest tech-driven challenges and opportunities.

Betty Liu Anchor & Founder, Bloomberg Television & Radiate, Inc.

Tim Cadogan CEO, OpenX

Eric Franchi Cofounder, Undertone

Scott Howe President & CEO, Acxiom

Gregory R. Raifman President, Rubicon Project

Mark Zagorski EVP, Nielsen Marketing Cloud

Betty Liu

Tim Cadogan

2:45 ^PM

Start-Up Nexus Buy or Die – Why M&A Drives Success and Relevance in the Digital Economy

Nasdaq MarketSite

Acquisition is an essential ingredient to staying relevant in a convergent, data-driven world. In this session hosted by Dentsu Aegis Network, Rob Horler, CEO of Dentsu Aegis Network USA, will be joined by industry leaders who all bring a unique point of view on the crucial role of acquisition in today’s marketing landscape. Together, the panel will navigate the complex, fascinating world of M&A strategy and how to keep the momentum going after the deal closes.

Robert Horler CEO, Dentsu Aegis Network USA

Christoph Becker CEO & CCO, GYRO

David Bell Chairman Emeritus and ex-CEO Interpublic. Senior Advisor AOL. Founder Chairman Gyro and Director Time Inc.

Wilma Jordan Founder & CEO, JEGI

Robert Horler

Christoph Becker

2:45 ^PM

Don’t Call it a Phone: Marketers’ New Mobile Perspectives “Beyond Advertising”

Bing Stage

The principles of the Wharton Future of Advertising Program’s recently published Beyond Advertising: Creating Value Through All Customer Touchpoints are grounded in the notion of disrupting the strongly held mental models of advertising. In order to progress and innovate beyond traditional advertising, we have to shift away from ways of thinking that underlie the way we purchase, create, distribute, track, and evaluate our marketing efforts. Brands must think more holistically and include all value-creating touchpoints to redefine “marketing mix”.

Adam Shlachter President, VM1

Jeffrey Rossi Global Director of Business Marketing, Spotify

Michael Donnelly SVP, Group Head Global Digital Mktg, Mastercard

Jerry Wind Academic Director, The Wharton Future of Advertising Program

Mitchell Reichgut CEO, Jun Group

Adam Shlachter

Jeffrey Rossi

2:45 ^PM

Empowering Women The Key to Next-Generation #Femvertising: Ever-More Authentic Portrayals of Humans

Thomson Reuters

Two years after the term #Femvertising was introduced, it continues to be a powerful force in the advertising industry. With myriad, award-winning ad campaigns focused on women’s strength, we may wonder whether our work is done. Join SheKnows Media’s Samantha Skey and a panel of brand executives and industry leaders as they discuss the next wave in the pro-female advertising movement, and how you can drive equality for the genders while also moving product.

Samantha Skey President, CRO, SheKnows Media

Madonna Badger CCO/Founder, Badger & Winters

Jodi Harris Vice President, Consumer Strategy & Insights, Anheuser-Busch

Jamia Wilson Executive Director, Women, Action and the Media

Angélique Roché Vice President, External Affairs, Ms. Foundation for Women

Carrie Hammer CEO, CARRIE HAMMER

Samantha Skey

Madonna Badger

2:45 ^PM

Talent Who is Winning the Fight for Talent?

Liberty Theater

Talent is a precious resource, but who is really winning the war for the best creative talent – agencies, clients, tech companies or start-ups? We’ll battle it out in four rounds, to uncover who is winning at professional development, benefits and rewards, innovation, training, and inclusion. And in the process, we will uncover what makes for the most attractive and alluring workplaces among modern talent, and how to build a workplace culture for the future.
So take your corner, and join us in a lively debate.

Scott Kauffman Chairman & CEO, MDC Partners

Marc Strachan Vice President, Corporate Relations and Constituent Affairs, USA, Diageo-North America

Carl Johnson Founding Partner & Global CEO, Anomaly

Patrick Burlingham SVP, People, Plated

Jia Hyun Head of North America, Marketing Solutions, LinkedIn

Scott Kauffman

Marc Strachan

2:45 ^PM

Mobile Mobile Speed = Marketing Performance

ADARA Stage at Times Center Hall

Join Richard Gingras, Senior Product Director at Google, along with key executives from the industry, as they share insights and perspectives from new research revealing how mobile speed is critical for campaign performance.

Richard Gingras Head of News, Google

Joe Alicata Vice President of Revenue Product & Operations, Vox Media

Jarrod Dicker Head of Ad Product and Technology, The Washington Post

Richard Gingras

Joe Alicata

3:00 ^PM

Building Brands People Love: A Fireside Chat with AOL’s Tim Armstrong

Times Center Stage

AOL CEO Tim Armstrong and MSNBC & Today Show anchor Stephanie Ruhle will talk about the latest advertising and marketing trends, what’s happening in AOL’s business, their capabilities with creating content, and the strategy behind building brands people love. Tim will share his thoughts on the evolution of AOL with Verizon and his strategy for re-energizing a global brand.

Stephanie Ruhle Anchor, MSNBC

Tim Armstrong Chairman & CEO, AOL

Stephanie Ruhle

Tim Armstrong

3:00 ^PM

Agency Designing A New Creative Dojo for the Brave New Agency

B.B. King

It’s a brave new world for marketers, who must bring down the walls that have separated marketing disciplines for years, and start building more integrated communications plans. And it’s a brave new world for agencies, who must now assemble the teams who can create plans and ideas that work across the full customer journey, inspiring the right feelings for a brand, while compelling the needed actions toward purchase.

Jennifer Mathissen EVP, Strategy and Insights , Catapult

Dave Fiore Chief Creative Officer, Catapult

Jessica Sokolowski VP, Corporate Marketing & Advertising, Frontier Communications

Wendy Wahl VP, Enterprise Marketing Consumer Health and Services , Aetna

Maha Madain Managing Director, Head of Enterprise Marketing, MUFG Union Bank, N.A.

Jennifer Mathissen

Dave Fiore

3:00 ^PM

How a New Breed of Agencies is Changing the Way Advertising Works, Gaining World-Class Client Satisfaction & Margin

Lucille's at B.B. King

Want better client relationships and results? Hear from two agencies (and clients) that have achieved breakout NPS scores (above 50, vs. advertising average of 16) while improving performance and team satisfaction. In doing this, the agencies have restructured how they interact with clients, embracing greater transparency and collaboration to create truly special results.

Andy Parnell Chief Client Officer, LaneTerralever

Kristi Kennedy Senior Director of Social Media, Time Warner Cable

Jack Skeels CEO, AgencyAgile

Bret Starr CEO, Starr Conspiracy

Bethany Holloway Global Leader for HR Software Marketing, Willis Towers Watson

Kristin Keefe SVP, Production & Program Management, Firstborn

Andy Parnell

Kristi Kennedy

3:30 ^PM

Mobile TRUTHS and LIES with Cross-Device ID

ADARA Stage at Times Center Hall

A Revealing – and Rewarding – Look into Identity-based Marketing & Media. Join us for this tactical workshop followed by networking drinks.

3:30 PM WHY THIS PROGRAM?... AND WHAT TO EXPECT.

David Kohl CEO, Morgan Digital Ventures

3:35 PM THE REAL-DEAL ON IDENTITY: HOW CROSS-CHANNEL AND CROSS-DEVICE IDENTIFICATION REALLY WORKS … FROM THE EXPERTS
Evan Neufeld of Storyline Development introduces CIMM’s new white paper on cross-channel marketing best practices, providing a deeper understanding of XDID technology, what key terms really mean, and where the promise and the reality are (and are not) in synch.

Ajit Thupil GTM Business Lead, Oracle Data Cloud

Michael Celona Global CTO, Publicis Media

Jane Clarke CEO and Managing Director, CIMM

Evan Neufeld Founder, Storyline Development

Wayne Young Head of Agency Product, Conversant

4:25 PM 10-MINUTE CASE STUDIES: TRUE STORIES FROM THE CROSS-CHANNEL TRENCHES

Want to know how it really works? Four organizations will share their first-hand experiences activating their identity strategies. You’ll hear what went well, where there were some skips, and what lessons you can take-away to improve how you execute your identity-based marketing and media strategy.

Involved Media and Colgate-Palmolive “Solving the Puzzle: How Managing Fraud, Viewability and Frequency Is Helping Brands Shift from a Channel-Based Approach to a People-Based One.”

LiveIntent “Cloudy With a Chance of Identity: The Future of Marketing may very well rest in the Clouds." As the marketing clouds and Identity gather steam, a perfect storm awaits. Will they be friend or foe?

InfoGroup “Avoiding snake oil: How to Figure out Who’s Who in the World of Mobile and Device ID Targeting.” A fireside chat on mobile device targeting, and how traditional reach and frequency assumptions must change with people-centric marketing and media.

Publicis Media “Driving through the Consumer Journey: How Connecting Devices and People Demonstrates Media Impact”

Dave Helmreich Chief Operating Officer, LiveIntent

Gayatri Bhalla VP of Advanced Media Solutions, InfoGroup

Helen Katz SVP and Director of Global Analytics & Insights, Publicis Media

Katherine Freeley Associate Media Sourcing Director, Colgate-Palmolive

Michael Beach Co-Founder, Targeted Victory

Michael Mamarella Chief Strategy Officer, Involved Media

5:15 PM THREE KEYS TO CHOOSING YOUR IDENTITY SOLUTIONS PARTNERS
Marketers, agencies and publishers debate with XDID solution providers on key questions everyone should ask before signing on the dotted line. We’ll cover what buyers need to understand to buy with confidence and the disclosures both sides of the transaction need to articulate to reduce the gap between cross-device promise and reality.

David Kohl CEO, Morgan Digital Ventures

Kate Clough VP, Engagement Planning Director, MRM//McCANN

Jeff Smith CMO, LiveRamp

Philipp Tsipman ‎VP, ConnectedID, MediaMath

Julian Zilberbrand EVP of Audience Science, Viacom

David Kohl

Ajit Thupil

3:30 ^PM

Algorithms Don't Understand Love

Bing Stage

Famous futurist Alvin Toffler predicted the digital age, the current political environment and one could argue, he even predicted the rise of ISIS. In his 1970 book Future Shock, he foretold that our hunger for technology would eventually make us lonelier than ever before. Now surrounded by technology and data, Periscope CEO Liz Ross shines light on the truth that this era of disconnect has arrived.

Liz Ross CEO, Periscope

Deborah Westphal CEO, Toffler Associates

Liz Ross

Deborah Westphal

3:30 ^PM

Start-Up Nexus The Great Debate: Agencies vs. Consultancies

Nasdaq MarketSite

Everyone agrees digital has disrupted the traditional agency model, yet many disagree on what the industry future will look like and how digital marketing services will be delivered to brands. One view, held by many agency holding companies, is that creativity is still the “secret marketing sauce” regardless of whether it is an analog or digital world. Consulting firms, however, see a future where agencies are replaced by strategic implementation that combines in-depth business tactics with technology implementation and precision creative execution. What both sides can all agree on is clients are looking for something more than either is offering, but who has the best opportunity to disrupt the future?

Suzanne Darmory Executive Creative Director, Zeta Interactive

Josh Golden Publisher, Ad Age

David Feldman Partner, IBM

Mark Singer Principal, Deloitte Digital

Mike Barrett President, Heat

Suzanne Darmory

Josh Golden

3:30 ^PM

Talent Creating Authentic Conversations in the Workplace

Liberty Theater

Forty-four percent of Millennials report that if given the choice, they will depart their current employers in the next two years, according to Deloitte's 2016 study on young workers. This harsh business reality means companies must plan for how to empower and inspire millennial employees -- or they risk saying goodbye to their talented leaders of tomorrow.
Join Allison Arden, author of The Book of Doing, and Aria Finger, the CEO of DoSomething.org for a conversation on what you can be doing in your organization to help Millennial employees achieve a greater sense of purpose.

Allison Arden Author, The Book of Doing

Aria Finger CEO, DoSomething.Org

Allison Arden

Aria Finger

3:30 ^PM

Empowering Women Sharing the Load—Making Female Advancement a Collective Responsibility

Thomson Reuters

The Girls' Lounge. The Glass Lions. The 3% Conference. The Geena Davis Institute on Gender in Media. And even Cindy Gallop. These are just a few of the institutions dedicated to creating more opportunity and equality for women in the world of advertising and media. As the recent Kevin Roberts scandal made clear, there is still a lot of work to do, and—let's be frank here—more of it needs to be done by men.

John Seifert Worldwide Chairman & CEO, Ogilvy & Mather

Madeline Di Nonno CEO, Geena Davis Institute on Gender in Media

Spencer Rice CMO, SoulCycle

Valentina Zarya Associate Editor, Fortune

Lauren Crampsie Worldwide CMO, Ogilvy & Mather

John Seifert

4:00 ^PM

The Chairman's Desk: Michael Roth

Times Center Stage

CNBC’s Julia Boorstin interviews IPG Chairman and CEO Michael Roth, whose portfolio includes 50,000 creative professionals working at global agencies such as CRAFT, FCB, FutureBrand, Golin, Huge, Initiative, Jack Morton Worldwide, MAGNA, McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick.

Julia Boorstin Entertainment & Media Correspondent, CNBC

Michael Roth Chairman & CEO, Interpublic Group

Julia Boorstin

Michael Roth

4:00 ^PM

How Does Advertising Impact Our Minds?

Lucille's at B.B. King

The majority of mobile ad dollars are going towards boring (or worse, annoying) ads that alienate consumers and negatively impact brands. To find out what ads captivate consumers and which aggravate them, Kargo and Media Science conducted a study on ad impact by evaluating participants’ emotional and neurological responses to various mobile ad formats. The results will surprise you.

AJ Mathew VP of Research, Kargo

Duane Varan CEO, Media Science

AJ Mathew

Duane Varan

4:15 ^PM

Empowering Women Wired Women

Thomson Reuters

A look from the top at some of the industry's leading women and how they've used the power of big thinking to overcome the many overwhelming obstacles set before them in the workplace because of gender. These industry heavyweights will discuss influence and inspiration, establishing balance in their work lives, and how they continually work to empower women within their organizations, their personal lives, and all across the globe.

Kim Kelleher CRO, WIRED

Elizabeth Harz President, Media & CMO, ADARA

Nancy Kramer Chief Evangelist, IBM iX

Suzanne Powers Global CSO, McCann Worldgroup

Kya Sainsbury-Carter VP, Global Partner Service, Microsoft Advertising, Microsoft

Carla Serrano CEO, Publicis NY

Kim Kelleher

Elizabeth Harz

4:15 ^PM

Talent Finding Top Talent in the Unlikeliest of Places

Liberty Theater

The art of marketing is the means to create a positive impact on the world, and the need to invest in talent has never been greater to driving this change. Many companies are looking beyond the traditional academic qualifications to identify and develop new generations of leaders. Known for their prestigious Fellowship and Scholarship Programs for emerging leaders, The Marketing Academy also runs the Merlin’s Apprenticeship Program which provides opportunity to young adults who, due to a lack of qualifications, challenging backgrounds or poor life choices, would normally be overlooked. This is a story of passion, purpose and perseverance, driving a movement that is redefining the way we can engage and develop top talent.

Sherilyn Shackell Founder & CEO, The Marketing Academy

Edwin Broni-Mensah Founder and CEO, Give Me Tap

Katie Vanneck-Smith Chief Customer Officer & Global Managing Director, International, Dow Jones

Reece Ramsaroup Marketing Assistant, Harrow Green

Sherilyn Shackell

Edwin Broni-Mensah

4:15 ^PM

We Have Arrived: How the Convergence of Data and Media Changes Everything

Bing Stage

We have all seen the progression of data into digital marketing over the past several years. However, what has been lacking to this point was the ability to scale data-driven tactics into full-blown media programs. This session will explore how data-driven People-Based Marketing has now reached maturity and can be utilized as the foundation of a larger marketing strategy.

Matt Naeger SVP, Client Partner, Merkle

Diana Pessin VP, User Acquisition & Programmatic Buying, HBO

Matt Naeger

Diana Pessin

4:15 ^PM

Start-Up Nexus Bloomberg Disruptors

Nasdaq MarketSite

Media is rapidly evolving in today’s tech-eco-system shattering business models and creating new pathways to growth.
Long tenured players are struggling and start-ups are fighting for share of voice.
Bloomberg leads: What's next.

Betty Liu Anchor & Founder, Bloomberg Television & Radiate, Inc.

Stephen Gold CMO & VP Business Development, IBM Watson

Alison Moore Chief Revenue Officer, SoundCloud

Jamie Perry VP Marketing, JetBlue

Jay Stevens Chief Revenue Officer, Adform

Mike Welch VP, Head of Strategy, Product and Business Development, AT&T AdWorks

Stephen Gold

5:00 ^PM

Leading in an Age of Business Revolutions

Times Center Stage

Mobile...programmatic...video. In recent years, digital disruption has accelerated: upending traditional business models, opening new commercial opportunities and creating valuable new services for consumers. Media providers, advertisers and agencies alike have been forced to rethink every aspect of their business, from the consumer experience to how they plan, buy, and measure media.

Philipp Schindler SVP & Chief Business Officer, Google

Stephanie Ruhle Anchor, MSNBC

Philipp Schindler

5:00 ^PM

Empowering Women Breaking the Mold

Thomson Reuters

Women across all industry platforms are putting in the work to shatter the glass ceiling -- and are igniting some serious conversation while they're at it. Whether it's in forging to the forefront of women's wear for the workplace, or enabling young girls to seek out an education and reach their full potential, these industry leaders are heading efforts that are breaking the mold and simultaneously changing what it means to be a "girl boss." Get the insider look at their stories and allow for their accomplishments to speak for themselves.

Allie Kline CMO, AOL

Farnoosh Tarobi Host of the Award-Winning Podcast, So Money

Misha Nonoo Creative Director, Misha Nonoo

Nicole Richie Creative Director, Entrepreneur, Philanthropist, Writer, & Actress

Cindy Whitehead , The Pink Ceiling

Whitney Wolfe Founder & CEO, Bumble

Allie Kline

Farnoosh Tarobi

5:00 ^PM

Start-Up Nexus AR Comes of Age: Pokémon GO, Purpose and Possibility

Nasdaq MarketSite

A brandtech discussion between Mathieu de Fayet, VP Strategic Partnerships, Niantic (the developers of Pokémon GO) & David Jones, Founder, You & Mr Jones (early investors in Niantic).

Mathieu de Fayet VP Strategic Partnerships , Niantic Inc.

David Jones Founder, You & Mr Jones

Mathieu de Fayet

David Jones

5:00 ^PM

Talent Is Automation the New Curation?

Liberty Theater

Data is behind everything Spotify does, from driven content like Discover Weekly to reinvented interfaces like Party and Running. But are artists utilizing this to their advantage? This session will provide a deeper understanding into how data is influencing how talent managers and artists create tracks, albums, playlists, and even performances.

Joe Jonas Musician, Founding Member , DNCE

Mark Williamson Global Head of Artist Services, Spotify

Joe Jonas

Mark Williamson

5:00 ^PM

Agency G'Day, NY - How the Aussies have taken Manhattan

B.B. King

A disproportionate number of Australians occupy senior roles in the US advertising world. But why do they do so well when they make the move from Down Under to New York?
Join Australia's leading media and marketing news site Mumbrella for a discussion featuring some of adland's most successful Aussies who've made it to the top of US advertising, digital and media agencies. The panel will share insights applicable to anybody from overseas on what happens when you try to break into the world's biggest advertising market.

Tim Burrowes Founder, Mumbrella

Henry Tajer Global CEO, IPG Mediabrands

Nick Law Global CCO, R/GA

Sarah Barclay Executive Creative Director, JWT

Sean Walsh Director of Communications & Media Relations, MailOnline

Tim Burrowes

Henry Tajer

5:00 ^PM

Breakout! Out of home Advertising in the Connected Age

Bing Stage

The connected world is ever growing. From connected devices and smart homes, to autonomous cars and connected retail – objects and places all around are talking to us and each other. This panel focuses on the opportunities that will arise for consumers and cities as out of home advertising assumes a more central role inside an expanding and increasingly interdependent information ecosystem.

Jeff Tan Head of Strategy, Posterscope

Dave Etherington EVP, CSO, Intersection

Ian Dallimore Dir. of Innovation and Digital Strategy, Lamar Advertising Company

Mikhail Damiani CEO/Co-Founder, Blue Bite

Jeff Tan

Dave Etherington

5:00 ^PM

Storytelling With a Beat: Snap Judgment Live Podcast Session with WNYC Studios

Lucille's at B.B. King

Podcasting is the hottest digital entertainment media today, attracting millions of hard to reach millennial consumers. Step inside the studio and see how the magic is made as leading podcast producer, WNYC Studios, invites you sit in on the recording of its hit show, Snap Judgment with Glynn Washington.

7:00 ^PM

Opening Gala

Oculus World Trade Center

The VIP Event of The Week goes downtown to the brand new Oculus in the shadow of the Freedom Tower.

7:30 ^PM

Spotify Opening Gig

Playstation Theater

Spotify hosts Advertising Week's annual kick-off concert, featuring special musical guests DNCE and De La Soul.

De La Soul

DNCE

De La Soul

DNCE

9:30 ^AM

A Day of Diversity & Inclusion

New York Times

Despite continuing racial issues in the U.S. and leaders in agencies and media organizations alienating women and multicultural individuals in the work place, our industry is still asking if we have a diversity problem.

The American Advertising Federation, in partnership with ADCOLOR, hopes you will join us for a 1-day mini-conference on the D&I issues still plaguing the advertising and media industry. Speakers and panelists will take a candid look at where we are, how we got here and what we can do to move forward.

Denise Burrell-Stinson Culture Brand Editor, T Brand Studio

Lucinda Martinez SVP, Multicultural & International Marketing , HBO

Shannon Washington Senior Creative Director, INVNT

Ericka Pittman VP, Chairman’s Office, Combs Enterprises

Angela Rye Principal & CEO, IMPACT Strategies

Nita Song President and Chief Momentum Officer , IW Group

Rosa Nunez Associate Director Diversity & Inclusion, Omnicom Media Group

9:30 AM - THE LATINO WAY: REDISCOVERING AMERICAN VALUES

Hector & Norma Orci Co-Founders, Orci Advertising

11:00 AM - THE INVISIBLE ONES: ALL OF US

Renetta McCann Chief Talent Officer, Leo Burnett

12:30 PM - LUNCH

Nigel Adams Chief Talent Officer, Razorfish

1:45 PM - THE INVISIBLE ONES: WOMEN OF COLOR

David Azulay Global Account Lead, RAPP

Denise Burrell-Stinson

Lucinda Martinez

Town Hall

TC Stage

ADARA Stage

Liberty Theater

Nasdaq

B.B. King

Lucille's

Bing Stage

Thomson Reuters

Gotham Comedy Club

Oculus

Playstation Theater

UCB Theatre

Webster Hall

WeWork

Agency

Presented byTarget Media Network

Creativity Without Borders

Data

Presented byAcxiom

Empowering Women

Presented byXO Group

Impact

Presented byD&AD Impact

Mar Tech

Presented byADARA

Marketer's Innovation

Media & Entertainment

Presented byNCC Media

Mobile

Sports

Presented byOctagon

Start-Up Nexus

Super Tuesday

Talent

Presented byMEC Global

Town Hall Series, 12 - 2 PM

Video

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