In this session...
The time we spend on mobile continues to crescendo, and mobile ads continue their hold on the biggest slice of the revenue pie. But in a world of fast-scrolling consumers, how do advertisers get to a level where they're able to have meaningful, or at minimum, engaging interactions with mobile users? The answer lies within mobile messaging technology wherein billions of users, including both millennial and Gen Z users, are able to truly and authentically engage.
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