In this session...
With consumer behavior, brand loyalty and evolving technologies forever in flux, the role of today's CMO is to remain current and calm, while sitting squarely in the line of fire. With the responsibility to facilitate growth, and remain current in marketing strategies and communication technologies, the CMO must always remain geared up and ready to tackle the many challenges that accompany a constantly changing industry fearlessly and head-on. Leading edge CMOs will share their insights from the front lines.
