How Advertising Works – Original Groundbreaking Research > Events: New York 2016

Advertising Week New York 2016

How Advertising Works – Original Groundbreaking Research

Monday, 26 September at 9:45 AM
Bing Stage

Betsy Rella
Jasper Snyder
Dave Morgan
Radha Subramanyam

Gayle Fuguitt
Howard Shimmel
Steven Rosenblatt

In this session...

The ARF will be sharing findings from their original research How Advertising Works Today study, which provides marketers with a clear roadmap for media investment in today’s cross-platform world. This research, based on analysis of over 5,000 campaigns and $375B of worldwide ad spend, cracks the code of cross-platform advertising and establishes new Ground Truths around How Advertising Works.

Presented with

Speakers

Betsy Rella VP Research TiVo

Gayle Fuguitt CEO & President The ARF

Jasper Snyder EVP, Research & Innovation: Cross-Platform The ARF

Howard Shimmel Chief Research Officer Turner Broadcasting System, Inc.

Dave Morgan CEO & Founder Simulmedia

Steven Rosenblatt CRO Foursquare

Radha Subramanyam President of Insights, Research and Data Analytics iHeart Media

Event Details

Event Type Seminar

Town Hall

TC Stage

ADARA Stage

Liberty Theater

Nasdaq

B.B. King

Lucille's

Bing Stage

Thomson Reuters

Gotham Comedy Club

Oculus

Playstation Theater

UCB Theatre

Webster Hall

WeWork

Agency

Presented byTarget Media Network

Creativity Without Borders

Data

Presented byAcxiom

Empowering Women

Presented byXO Group

Impact

Presented byD&AD Impact

Mar Tech

Presented byADARA

Marketer's Innovation

Media & Entertainment

Presented byNCC Media

Mobile

Sports

Presented byOctagon

Start-Up Nexus

Super Tuesday

Talent

Presented byMEC Global

Town Hall Series, 12 - 2 PM

Video

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How Advertising Works – Original Groundbreaking Research

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How Advertising Works – Original Groundbreaking Research

In this session...

Presented with

Speakers

Event Details