In this session...
72andSunny leads a discussion with Instagram and Adidas, Hannah Bronfman and Robin Arzon on why approaching “influencers” as creators can create more authentic, impactful marketing by freeing each person’s storytelling potential in creating new content and amplifying their own channels. Leaning into the insight gathered from Adidas and 72andSunny's “I’m Here to Create” campaign, 72andSunny will lead a a discussion about what it means for the industry when people are publishers and publishers are brands.
