Events: LATAM 2020 | Calendar / Advertising Week

10:00 ^AM

Storytelling and Content Digital influence: The Next Big Challenge

Keynote Stage presented by Heineken

Discover what are the new and current centers of gravity where audiences are connected in a digital conversation and turn your brand into an epicenter of them, their interests, ideals and motivations. The challenges of the brand's narrative architects focus on the relevance of the content and the timing.

Diego Plaza Managing Director FCO Group and Co-Founder Eliot Media., FCO Group

Diego Plaza

11:00 ^AM

Data Branding & Performance Strategies: From Reaching an Audience to Reaching a Buyer

Keynote Stage presented by Heineken

“Consumers have changed”: one of the most used phrase in the last century.
But is technology what has changed the way people relate and buy. In this context, marketplaces begin to gain more prominence as the one stop shop destination chosen by consumers that are in a purchasing mindset. First Party Data to build Consumer Insights, Brand Lift studies and Performance based on sales, not just clicks : what all brands want but not all media players can provide.
Find out why marketplaces are Trending Topic

Jorge Fuentes Vega Head of Media & Digital Mexico, Kantar

Juan Lavista LATAM Director of Marketing & Insights at Mercado Libre Advertising, Mercado Libre

Matteo Ceurvels Regional Analyst – Latin America & Spain, eMarketer

Jorge Fuentes Vega

Juan Lavista

11:50 ^AM

Media & Entertainment Technology The Moment of Audio

IMAX Stage presented by Verizon Media

We will begin the session by giving a brief introduction to audio, emphasizing its importance today, audio trends and the times when the audience is most engaged to Spotify. We will also explain the impact and growth of podcasts.

After that we will have a panel moderated by the Head of Sales of Mexico - Diana Ramírez, where in the company of a podcaster and a brand, we will talk about audio consumption.

Diana Ramirez Head of Advertising Spotify Mexico, Spotify

Karla González Media & Digital Acceleration Director, Heineken Mexico

Juan Esquivel Liquid Cleaners Category Manager, Colgate

Carlos Puig Journalist

Diana Ramirez

Karla González

11:50 ^AM

Future Finders Storytelling and Content The Future of Digital Content

Ocelli Stage

Let's think about the new platforms and how content lives through them. What things should evolve in that narrative, which ones we shouldn't lose and what type of profile and teams we will need in 2020.

Pepe Beker CEO, Beker Socialand

Pepe Beker

11:50 ^AM

Data Science of Advertising The Role of Big Data in OOH

Yellow Stage presented by Pluto TV

Coming soon.

Abigail Mendez Head of Infinia DOOH Latam, Infinia Mobile

Carlos De Zuñiga Audience Measurement Managing Director, Ipsos

Eugenio Riveroll CEO & Co-founder, Sin Trafico

Francisco Rojas CEO, NEO COMUNICATIONS

Jorge Gonzalez Head of IT, Clear Channel LATAM

Abigail Mendez

Carlos De Zuñiga

12:00 ^PM

Future Finders Technology Embracing the Future: How Meaningful Connections are Moving the World Forward

Keynote Stage presented by Heineken

On one hand, consumers are thirsty for innovation and relevant experiences. On the other, brands are surrounded by a universe of possibilities. In the midst of all of this, a whirlwind of information is available. In this keynote, Iván Markman, Chief Business Officer at Verizon Media, discusses how AR, VR, XR and 5G will play an important role in this landscape and should be part of the agenda of agencies, publishers and advertisers around the world.

Iván Markman Chief Business Officer, Verizon Media

Iván Markman

12:45 ^PM

Mar Tech Marketplaces: Where Mindset Matters the Most

IMAX Stage presented by Verizon Media

Brands are facing the great challenge of being relevant in a context where there is more competition and demands in the audience.
The importance of search in digital shelf and brand building in e-commerce are some of the main topics that marketers are talking about and working on.
Marketplaces are building their own reputation as new media players for both branding and performance strategies.
Why marketplaces are a must win channel for your brand?
Let's listen to Motorola's Case Study

Jose Maceda Country Head of México at Mercado Libre Advertising, Mercado Libre

Mardya Del Valle Marketing Director , Motorola

Andres Azpilicueta Chief Digital Officer, Publicis Media

Jose Maceda

Mardya Del Valle

12:45 ^PM

Brand Purpose Media & Entertainment Storytelling and Content How Culture Shapes Advertising

Yellow Stage presented by Pluto TV

Living in a hyper fragmented media world, marketers and advertisers are always in search of ways to connect, engage and influence an audience that no longer consumes brands without a clear social purpose. Meet the minds of those who understood how culture shapes advertising though movements that transcend sales.

Ingrid Otero-Smart CEO, Casanova//McCann

Mara Fernandez Associate Publisher and Director, US Hispanic y Latin America., PRODU

Rocio Fernandez VP Business Strategy & Operations, FCB Mexico

Veronica Hernandez-Aguilar CEO Mexico & Miami , Ogilvy

Ingrid Otero-Smart

Mara Fernandez

12:45 ^PM

Mar Tech Digital Transformation of Consumer Marketing

Ocelli Stage

Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies relying heavily on digital channels to package products and experiences that resonate with the consumers.

Seraj Bharwani Chief Strategy Officer, AcuityAds

Seraj Bharwani

1:00 ^PM

Science of Advertising The OOH Revolution: Programmatic & Measurement Technology

Keynote Stage presented by Heineken

An overview of the programmatic out of home industry, the challenges in Latam to evolve the market, and the key technologies to create pDOOH campaigns. Plus, an introduction to OHHTV, the first all-in-one pDOOH platform, which deliver advertisers all the tools and data to onboard into the OOH revolution.

Ulises Perez Campos Digital Director, OOHTV

Ulises Perez Campos

1:35 ^PM

Storytelling and Content Storytelling is Dead

Ocelli Stage

If 80% of brands disappeared today, it would probably be an unnoticed phenomenon by the Millennials, Z and Alpha generations. Not precisely because for them brand loyalty does not exist, on the contrary, it is because they prefer to consume products and services that move towards the field of the causes for which they fight, to the issues that they are passionate about and, even more, they tend to engage with those that accompany them to leave a legacy. Marcet guides us to identify the bridges between storytelling and storydoing, to remain relevant to more educated and much more demanding audiences.

Isaac Marcet Founder & CEO, PlayGround

Isaac Marcet

1:40 ^PM

Brand Values: We Are The Choices We Make

IMAX Stage presented by Verizon Media

Nespresso is more than a good cup of coffee: it's the constant search of excellence and bold decisions that have been taken for over more than 30 years.
When your brand values are set, how can you take advantage of them to engage with your audience? Hear from Stéphanie Corno-Bal, Head of Marketing of Nespresso Mexico, on how sustaintability could help you lead the way.

Stéphanie Corno-Bal Head of Marketing, Nespresso Mexico

Stéphanie Corno-Bal

1:40 ^PM

Storytelling and Content Conscious Advertising: Generation Z’s New CTA

Yellow Stage presented by Pluto TV

As future generations demand shorter content, and are becoming increasingly less tolerant and more reactive to advertising; brands have great growth potential, but also great challenges.
Join DynAdmic and industry leaders in an exclusive presentation and panel on how to create value for Generation Z through conscious advertising.

Aldo Tabe Head Programmatic, Publicis Media

Jacobo Fernández Business Lead, Starcom

Norberto Guevara Regional IMC Manager, Kellogg LATAM

Ricardo Izquierdo Head Digital , Mindshare Mexico

Valerie Behr Head of Strategic Account Latam, DynAdmic

Aldo Tabe

Jacobo Fernández

2:15 ^PM

Data Beginning a Data-Driven Marketing Journey

Ocelli Stage

Entering the world of data informed, people-based, highly personalized marketing can be a daunting task. Data volumes can be very large, the technology and terminology complex, plus the need to achieve ROI in line with expectations. In this segment, Acxiom will share some thoughts on how to begin your own journey.

Ben Peck Vice President, Latin America, Acxiom

Ben Peck

2:35 ^PM

Building Business Solutions

IMAX Stage presented by Verizon Media

In a fast-paced market focused on short-term results, how use technology and efficiency to get results? With attention splintering, how can media planning keep up? Pepe Ayala, Facebook’s Head of Agencies in LATAM, will explore this in a conversation with important names of our industry.

Pepe Ayala Head of Agencies, LATAM, Facebook

Carlos Suarez CEO, Mindshare

Gabriela Vargas CEO, Starcom

Pepe Ayala

Carlos Suarez

2:35 ^PM

Leadership & Culture Create Your Own Formula to Balance Your Personal and Work Life

Ocelli Stage

This session will offer tools so that participants learn how to create a personal wellness formula that allows them to minimize the stress caused by the high demands of their daily environment and maximize the positive experiences in their lives.

Paulina Moreno Founder, Benefit Lab

Paulina Moreno

2:35 ^PM

Data Total Audience: Global Trend

Yellow Stage presented by Pluto TV

Global overview on TOTAL AUDIENCE measurement; what challenges the industry faces, how it is being carried out from the perspective of research, brands and media and communication platforms; which indicators are essential in the homologation of universes; what metrics are required for this new trend.

Eduardo Peniche Director de Marketing , DISH México

Daniela Martinez SVP of Corporate Strategy and Research, A+E Networks Latin America

Omar Gonzalez Integrated Media – Head of LATAM, Foods & Beverages, PepsiCo

Emilio Serra Data Architecture Director, Havas Media Group Mexico

Ruben Gomez Commercial Marketing & Analytics Director, GroupM

Eduardo Peniche

Daniela Martinez

3:00 ^PM

Data Unlocking Data to Activate Your Locations

Keynote Stage presented by Heineken

Understanding how consumers navigate the world around you is a powerful lever when trying to drive consumers to stores. How do you stand out from the crowd? Creating a personalized real-world experience is essential for your brand’s success. And data, of all things is the key to making this real-world experience happen, by working together to build location insights into a brand’s campaign, and embracing a test and learn mindset, brands can quickly to prove what works - and scale results.

Andre Loureiro Regional Director, Waze, Google

Andre Loureiro

3:30 ^PM

Data Future Finders Harnessing the Power of Change: How to Navigate Cookies, Context, and the Attention Economy

Yellow Stage presented by Pluto TV

Most marketers agree that a data-driven approach to digital is essential for effective brand building. Yet as we start the new decade, there are more daunting challenges facing digital marketers: the future of the cookie, an increasingly fragmented media landscape, and emerging privacy legislation - just to name a few. Join Moat by Oracle Data Cloud for a candid discussion about overcoming these challenges, as well as demonstrations of best practices for harnessing the power of data in 2020 and beyond.

Brandon Paine Vice President, Emerging Markets, Oracle Data Cloud

Pablo Yanez Head of Oracle Data Cloud, LATAM, Oracle Data Cloud

Brandon Paine

Pablo Yanez

3:30 ^PM

Storytelling and Content A Safe Brand in a Safe Context

Ocelli Stage

"Mens sana in corpore sano". Today, we can extrapolate this philosophy from imperial Roman times, in which prayer provided a balance between mind and body. We could then define how healthy, or safe a brand is depending on how safe the content in which it appears may be.
This panel will debate whether the brand image and user experience will effectively be defined by the context in which it appears, not only to assure the brand's safety, but also to improve the user experience against today's hyperinformation environment.

Cristina Mazariegos Head of Media Mexico & Central America, Ferrero

Ricardo Izquierdo Head Digital , Mindshare Mexico

Lauren Clark Senior Manager, LATAM Account Management, MOAT, Oracle

Florencia Formica Country Leader, Xaxis Mexico, Xaxis

Guillermo Abud Vice President Bus Dev US Hispanic, LATAM & Spain, OpenSlate

Cristina Mazariegos

Ricardo Izquierdo

4:00 ^PM

Storytelling and Content Today’s Brands Need to Do More to Break Through and Build Relevance

Keynote Stage presented by Heineken

There is a new imperative today for brands to achieve their business outcomes: they need to do more to break through and build relevance in order to stay top of mind with customers. Whether your brand is launching something new or joining the conversation, they need to connect with the people at the center of these conversations. Top brands as McDonald’s and Tecate will join the session in a fireside chat to talk about their experience on how to shape culture and break through the clutter.

Francisco Jimenez Twitter Mexico MD, Twitter

Michel Capuano Marketing Director NOLAD at Arcos Dorados, NOLAD

Thomas Felpeto Customer Lead Twitter Mexico, Twitter

Karla González Media & Digital Acceleration Director, Heineken Mexico

Francisco Jimenez

Michel Capuano

4:25 ^PM

Future Finders Science of Advertising The Next-Era of Programmatic

Ocelli Stage

In the past few years, programmatic has completely changed the ways in which we look at advertising. Today, most online ads are traded programmatically, with more digital firms, media companies, and agencies exploring how to sell traditional media in a similar way. But what does the next era of programmatic look like? How can it drive the next wave of mobile advertising? Hear directly from business leaders and discover how better targeting, increased specialization and more will be the future of programmatic.

Aldo Tabe Head Programmatic, Publicis Media

Carolina Ortiz Castillo Media & Digital Manager, Bayer

Eric Tourtel Senior Vice President, Latin America, Teads

Francesco Simeone Chief Growth Officer, Logan

Samuel Derzavich Country Manager & Buisness Developer, Made Agencia de Comunicación

Carolina Ortiz Castillo

4:25 ^PM

Seven Worlds, One Planet: Exclusive pre-release in Latin America

IMAX Stage presented by Verizon Media

Millions of years ago incredible forces ripped apart the Earth’s crust creating seven extraordinary continents. Seven Worlds, One Planetpresented by Sir David Attenborough, will reveal how each distinct continent has shaped the unique animal life found there. This series will feature remarkable, new animal behaviour from all the continents including the baking plains of Africa and the frozen waters off Antarctica.

5:10 ^PM

Storytelling and Content The Era of Weirdness

Keynote Stage presented by Heineken

Technological disruptions have established a new social order; Subcultures have fragmented to give way to identity as a predominant factor. Being different, being "weird" and being part of a community is synonymous with uniqueness. Millennials, Generation Z and Alpha are altering the chain of consumption and also the narratives.

Andoni Zarrabe Almela Head of Branded Content, Discovery Networks Mexico

Andoni Zarrabe Almela

5:20 ^PM

Media & Entertainment Storytelling and Content Content That Drives Real World Action

IMAX Stage presented by Verizon Media

Content creation and consumption is at all time high, so how can publishers and marketers break through? Join BuzzFeed’s Senior Vice President of Global Content, Rich Reid to learn how BuzzFeed is going beyond just reach to cultivate a true connection with audiences and drive real world action with consumers.

Richard Reid Executive Creative Director, Buzzfeed

Richard Reid

5:20 ^PM

Science of Advertising Rethinking the Latin American Luxury Consumer

Yellow Stage presented by Pluto TV

Luxury product sales are expected to grow significantly in Latin America in the next few years, and brands need to take note as the next generation of luxury buyers—millennial and Gen Z—are rejecting the traditional luxury paradigm. In this new environment, brands don't need to be old school and traditional to be taken seriously as a luxury brand. Marina Filippelli, COO & Director of Client Services, and Juan Jose Quintana, ECD, both at Orcí, will explain why it has become crucial to redefine luxury.

Marina Filippelli COO & Director of Client Services, Orcí

Juan Jose Quintana SVP, Executive Creative Director, Orcí

Marina Filippelli

Juan Jose Quintana

5:20 ^PM

The New Role of Different Players in the Communication Industry.

Ocelli Stage

Specialization or diversification in the communication industry. The lines that divide one creative company from another are less and less defined.

Ainara Martin CEO, Tolka Estudio

Andrea Davila Directora de Marketing, Banco Azteca

Eduardo Perez Spooky Co-Founder and Director , Recreo

Enrique Nava Managing Director, The Maestros

Gina Muñoz Directora de Business Intelligence de la filial de México, Quiroga Agencia de medios

Yosu Arangüena Founder and Executive Creative Director , Made México

Ainara Martin

Andrea Davila

5:30 ^PM

AW Networking Happy Hour presented by Waze

Papalote Museo del Niño

Share new insights over drinks with colleagues, new friends and partners at the nightly Connects Networking Cocktails.

Presented by Waze

6:15 ^PM

Storytelling and Content Technology The Next Generation of Digital Storytelling

IMAX Stage presented by Verizon Media

Join Wesley ter Haar, Founder of MediaMonks & executive director at S4 Capital Group, to explore how you can develop experiences that create connections and resonance between your brand and its customers through digital channels and creativity. With the technologies of today and the trends for tomorrow.

Wesley ter Haar Executive Director, Media Monks, S4 Capital Group

Wesley ter Haar

6:15 ^PM

Storytelling and Content Technology Getty Images: Introducing Visual GPS in Latin America

Yellow Stage presented by Pluto TV

Developed with creative challenges in mind, Visual GPS
navigates through the crowded visual landscape, showing
you what’s important to today’s consumers, what kind
of visual content engages them, and, ultimately, what
leads them to make decisions.
It’s a smarter way to think about—and select—visual content, helping you
understand what will connect with your audience, why it
will be effective, and how it takes your visual storytelling
to the next level.

Tristen Norman Senior Manager, Creative Insights, Getty Images & iStock

Tristen Norman

6:15 ^PM

Storytelling and Content Innovative Content Marketing & Partnerships

Ocelli Stage

Unique content marketing and partnerships have proven to drive engagement and growth in an ever changing digital landscape. Social media, short-form videos, reactive content, and interactivity are creating conversations, and raising public awareness. This panel will explore what has been working, and what is to come in the world of innovative content and unique partnerships.

Alex Hayes Principal, CLEAR HAYES CONSULTING

Ignacio Marquez Creative director, Socialand

Pablo Jet Silva Content Director, OOHTV

Rivelino Díaz Cebreros Program Publicity, Corporate Communications & Talent Relations Manager, Formerly Discovery Networks

Alex Hayes

8:00 ^PM

Discovery Awards 2020 & Opening Cocktail

Papalote Museo del Niño

The third edition of the Discovery Awards in Mexico celebrates the innovation and creativity of the best-branded content solution and celebrates Mexican figures that have impacted positively our world in aspects such as nature's preservation, women's empowerment, creativity among others.

Keynote Stage

IMAX Stage

Yellow Stage

Ocelli Stage

Papalote

Brand Purpose

Presented byTwitter

Data

Future Finders

Presented byUniversidad Panamericana

Leadership & Culture

Mar Tech

Media & Entertainment

Science of Advertising

Storytelling and Content

Technology

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