In this session...
Consumer marketing is undergoing a massive transformation. Upstart direct-to-consumer (DTC) brands are challenging the status quo with strategies relying heavily on digital channels to package products and experiences that resonate with the consumers.
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The DTC playbook over the past few years has disrupted dozens of categories from male grooming, mattress and makeups to tele-dentistry, genetic testing, rentals, and recruiting, and helped capture major market share away from iconic brands with decades of investment in traditional marketing and distribution channels.
Join us for a session on DTC marketing case studies with insights on the new rules of consumer marketing.
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What You'll Learn from This Session...
- What it takes to be successful in building direct-to-consumer relationships in the digital medium
- DTC strategies & tactics whether you are managing an upstart brand with the challenge of creating or breaking into a new category or an established brand seeking to defend and grow your business in the digital channel
- How to seek help from other DTC marketers and relevant industry groups to help navigate the dynamics of a quickly evolving medium
