In this session...
Nespresso is more than a good cup of coffee: it's the constant search of excellence and bold decisions that have been taken for over more than 30 years.
When your brand values are set, how can you take advantage of them to engage with your audience? Hear from Stéphanie Corno-Bal, Head of Marketing of Nespresso Mexico, on how sustaintability could help you lead the way.
What You'll Learn from This Session...
- How to integrate sustentability into your core offer to leverage your brand values.
- Why is it important to use a relevant stageholder to amplify your message.
- When should it be important to adapt your communication to engage more locally.
