Total Audience: Global Trend > Events: LATAM 2020

Advertising Week LATAM 2020

Total Audience: Global Trend

Tuesday, 03 March at 2:35 PM
Yellow Stage presented by Pluto TV

Eduardo Peniche
Omar Gonzalez
Ruben Gomez

Daniela Martinez
Emilio Serra

Data

In this session...

Global overview on TOTAL AUDIENCE measurement; what challenges the industry faces, how it is being carried out from the perspective of research, brands and media and communication platforms; which indicators are essential in the homologation of universes; what metrics are required for this new trend.

What You'll Learn from This Session...

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Presented with

Speakers

Eduardo Peniche Director de Marketing DISH México

Daniela Martinez SVP of Corporate Strategy and Research A+E Networks Latin America

Omar Gonzalez Integrated Media – Head of LATAM, Foods & Beverages PepsiCo

Emilio Serra Data Architecture Director Havas Media Group Mexico

Ruben Gomez Commercial Marketing & Analytics Director GroupM

Event Details

Event Type Seminar

Track Data

View Track

Keynote Stage

IMAX Stage

Yellow Stage

Ocelli Stage

Papalote

Brand Purpose

Presented byTwitter

Data

Future Finders

Presented byUniversidad Panamericana

Leadership & Culture

Mar Tech

Media & Entertainment

Science of Advertising

Storytelling and Content

Technology

Search Events

Total Audience: Global Trend

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Total Audience: Global Trend

In this session...

What You'll Learn from This Session...

Presented with

Speakers

Event Details