Daniela Martinez

Daniela Martinez serves as SVP of Corporate Strategy, User Intelligence and Sales Administration in A E Networks Latin America, whose brands include A&E, History, Lifetime, and History2. In addition, to market other digital platforms such as: DailyMotion, Playground and Ole Interactive.
Having completed her studies in Statistics and Psychology, since the beginning of her career in the financial industry developing probabilistic models, Daniela has always been passionate about understanding user habits, trends and preferences, data exploitation and innovation. He currently leads the Total Audience project of A E Networks.
Prior to joining the A E Networks team, Daniela served as VP of Traffic, Sales Operations, Price and Advertising Sales Inventory for Discovery Communications Latin America. He was also one of the founders of LAMAC directing the entire area of ​​Research and operations in the Andean region.