Ruben Gomez

Lic. In Marketing, with more than 20 years of experience in communication, media and advertising, began his career at JWT Mexico, and later was part of the launch of Mindshare in Mexico, where he built the Research areas, with which Mindshare was the first agency to implement Econometric Models in Mexico; He also formed and led the Planning area for Mexico, Central America and the Caribbean; Maxus led the areas of New Business and Planning, on his return to Mindshare he was responsible for the Analytics and Planning area. He is currently Commercial Marketing & Analytics Director of GroupM Mexico and responsible for product development for the different agencies of the group: establishment of benchmarks at the industry level of various metrics, as well as working together to develop solutions that generate value to internal teams, customers and media
He has collaborated in various industries and brands such as: Nestlé, Unilever, BBVA, Ford, Universal Picures, Avon, Pandora, SCJhonson, S