Millennials, Gen-Xers and Boomers and Their Views on Digital Advertising

AdTech Track Introduction Digital advertising started 25 years ago with the launch of the first clickable banner ad. Now, digital is the most dominant force in advertising. Through trial and error and remarkable creativity and innovation, the industry is evolving faster than ever. Today we have the opportunity and the technology to deliver personalized experiences at scale across myriad digital channels. This track introduction will highlight the trends, opportunities and challenges shaping the future of digital advertising. Millennials, Gen-Xers and Boomers and Their Views on Digital Advertising Join this one-of-a-kind panel consisting of 25-, 50-, and 75-year olds along with Adobe as we bring new cross-generational digital advertising research to life with first-hand perspectives.