Playlist:

AWEurope 2022 Highlights

8 Videos

In Conversation With Ant & Dec

Creativity, Insight, Inspiration, Social Media, Europe

About
Speakers

Ant & Dec, the UK’s undisputed kings of family entertainment - along with their management team, leading talent agency YMU Group - talk first-hand about what ‘creative capital’ means to them, and how creative collaboration has been at the heart of their TV shows and partnerships over so many years. Ant & Dec and their team talk about putting audiences at the heart of their content, and the success of their creative collaboration with brand partners such as Tik Tok and Santander (winning Gold at the Effie Effectiveness Awards). They will also explain how investing in reaching new audiences through their social channels has unlocked new opportunities, the evolution of their creative company Mitre Studios, and the projects that excite them most as they look ahead to the future.

Ant McPartlin Entertainer, Producer & Owner
Mitre Studios

Declan Donnelly Entertainer, Producer & Owner
Mitre Studios

Leon Harlow Commercial Director
YMU

Ruth Mortimer Global President
Advertising Week

Up Next:

41:20

Why Self-Promotion Isn't a Dirty Word

In this Playlist

40:29

1: In Conversation With Ant & Dec

Ant & Dec, the UK’s undisputed kings of family entertainment - along with their management team, leading talent agency YMU Group - talk first-hand about what ‘creative capital’ means to them, and how creative collaboration has been at the heart of their TV shows and partnerships over so many years. Ant & Dec and their team talk about putting audiences at the heart of their content, and the success of their creative collaboration with brand partners such as Tik Tok and Santander (winning...

41:20

2: Why Self-Promotion Isn't a Dirty Word

Do you dread the thought of self-promotion? Worry about what people say or how to celebrate yourself publicly without cringing? Join founder, public speaker, and author of F*ck Being Humble, Stef Sword-Williams, as she guides you through actionable ways to start self-promoting in a way that feels authentic to you. Self-promotion shouldn't be something you avoid in your career, and the sooner you get on board with it, the quicker you'll see personal results.

37:18

3: In Conversation With Clara Amfo, Munya Chawawa & Francis Bourgeois

How can brands appeal to GenZ? Popular stars Clara Amfo, Munya Chawawa and Francis Bourgeois take to the headline stage - along with their management team, leading talent agency YMU Group – to talk openly about collaborating creatively with brands, media owners and platforms. The panellists share first hand their experiences of creating content that resonates with GenZ audiences; partnering with brands that align to their values; the intersection of entertainment, culture, music and...

35:22

4: I'm Sorry, But We Really Should Have Warned You

What bees, buying tights and 30 years in direct marketing have taught Rory Sutherland, author, educator and vice chair of Ogilvy UK about the problem of measurement, and why digital advertising makes sense to advertisers but is essentially irrelevant to consumers.

29:44

5: The Speed Of Social: How To Win With Culture, Influencers and TikTok

Social media continues to be the battleground for brands who want to win in culture… but it’s a moving target! Adam Clyne, Founder / CEO at leading social agency Coolr, will be interviewing some of the UK’s leading brands on how they adapt to change and stay at the top of their game in this space.

29:48

6: Should Brands Lead On DEI Issues?

In an age where many trust brands more than politicians, there is an increasing expectation for brands to 'take a stand'. Is this always the 'right thing' to do for a brand? When should a brand lead on an issue? We explore examples of what to do - and what not to do.

33:02

7: Queenagers: Not Walking Hot Flushes

Don’t underestimate the power of the woman often written off as simply “menopausal”. Mid-life is the age of opportunity, both for the women living it and for the brands who, with the right approach, can harness a market who outspend younger women by 250%. Fresh Air Production brings you Liz Earle MBE (Founder and Editor-in-Chief of Liz Earle Wellbeing and host of the Liz Earle Wellbeing Show) and Eleanor Mills (Founder and Editor-in-Chief of Noon) in conversation as they unpack the power...

40:34

8: The Narrative: Sport For Good

We are living in an age where big business can no longer operate without giving back to society. Be that through their green initiative or through the ways they strive for equality and diversity. Leaving a legacy that lives beyond a bottom line is no longer a nice to have, but a necessity. Playing a role in changing the shape of our countries social fabric is something that all brands need to come to the table on. And improving the lives of our young people is centric to that. Young...

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