The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audiences. Where is the line in the sand? When does this opportunity become too personal? What are the implications of GDPR? This panel will explore location data, best practices, and the feedback from consumers and brands alike.
DPAA -- Digital Out of Home Everything
Vice President, Business Development
Founder & CEO
Director Global Data Product Management
Managing Director, Europe