Location, Location, Location (Data)


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27:50

CTV: The World Beyond Linear TV Advertising


The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audiences. Where is the line in the sand? When does this opportunity become too personal? What are the implications of GDPR? This panel will explore location data, best practices, and the feedback from consumers and brands alike.
Barry Frey CEO
DPAA -- Digital Out of Home Everything
Stephanie Gutnik Vice President, Business Development
Broadsign
Andreas Soupilotis Founder & CEO
Hivestack
Andy Bell Director Global Data Product Management
Pitney Bowes
Brian Lavery Managing Director, Europe
Accuweather


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