Over the last 2 years, location intelligence has become the holy grail to Out-of-Home advertising. Thousands of companies collect valuable data - but very little has been done to extract actionable insights that benefit OOH advertisers the same way Facebook and Google have been able to do online. What is your actual CPM? Who really saw your ad? How do I engage with my target audience? How did brand awareness impact conversions? This session will explore ways of connecting location...

We know that location has the ability to change the way we experience the real world. In this session, experts uncover how location tech improves lives (and drives ROI) through cross-channel marketing.

The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audiences. Where is the line in the sand? When does this opportunity become too personal? What are the implications of GDPR? This panel will explore location data, best practices, and the feedback from consumers and brands alike.