New York 2019




41:55

How To Scale Ambition

True leadership requires the ability to not only take initiative and drive results, but to build relationships and motivate others. And according to Harvard Business Review, women achieve the highest marks in all four of those abilities. In this panel, some of retail's top female executives share what it takes to get to the c-suite, to raise funding, and to overcome challenges every step of the way.
09:52

LAUGH OUT LOUD Presents: The Impact of Comedy in Color

EVP & GM of Kevin Hart’s LAUGH OUT LOUD, Thai Randolph shares the company’s POV on the personal, social and commercial impact of comedy in color.
41:33

Maximizing The Podcast Opportunity for Brands

Podcasts have emerged as a key part of the audio renaissance, with nearly 100 million listeners each month. How should a brand navigate this exciting new opportunity to build awareness with these highly engaged audiences? Join for a discussion highlighting the role podcasts play in the audio universe, their unique value for advertisers and examples of how top brands are leveraging this new audio frontier.
10:04

Dear Industry, Let’s Talk About Mental Illness

Given that nearly one in five U.S. adults lives with a mental illness, and there’s mounting evidence that the ratios maybe even higher for the creatively minded, the ad industry needs to make mental health a priority. Mike Caguin will outline for the four in five people who aren’t suffering from a mental illness how to be empathetic and better coworkers and supervisors to those who are.
41:16

Let’s Give Them Something to Talk About: Building Brand Experiences that Matter

Brands, stop kidding yourself - it’s not about you - consumers do not want your annoying ads. They want you to stand for something THEY care about and to give them something they can talk about. To thrive into the next decade brand innovation is a must. Inclusion, immersion and experience are the takeaways, but not standalone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted...
42:52

20/20: Politics & Advertising

Join Harris Diamond and Mark Penn, current ad chiefs with former lives as political consultants for a head to head on the intersection of politics and advertising. Hear what brands need to consider going into an election year, which 2020 campaigns are getting it right, and how the next four years may impact the advertising business.
40:59

Uncovering Consumers' Emotions Based on Behaviors

Join Huge’s Global CEO Pete Stein and Brooks Running’s CMO Melanie Allen for an intimate fireside chat as they discuss the advertising industry’s next frontier: bringing emotions to brand experiences. From creating the first-ever AI advertising judge, redesigning cycling helmets for real Tour de France riders and even creating bespoke retail experiences for SK-II’s consumers, Huge is at the forefront of this trend. Learn more about the agency’s collaboration model with Brooks, as Pete and...
40:39

What Automation Can Do For Your Brand

Looking to reinvent your business? Be more productive? Increase your ROI? Hear from the experts how automation & machine learning can help you predict and create personalized experiences at scale.
31:06

Gen Z Disruption: Why Most of What You Know About Gen Z Influence is Wrong

In a shifting video landscape dominated by Gen Z & Millennials, Snapchat is driving results for advertisers with their augmented reality and video advertising solutions for advertisers. Hear first-ever research quantifying the power of influence this critical generation has on household purchase behavior and discuss what it takes to break through in a crowded digital video environment with our featured guest, Minjae Ormes, CMO of Visible.
30:38

LIVE Digital for the Superfan

In case you haven't noticed, live streaming social media is blowing up the scene. Why is it so popular? In this fireside chat, hear from Twitter on the latest insights on how Hispanics are behaving on social and how brands can stay ahead of the game and win with social live streaming.
37:39

Politics as Pop Culture: How the News Has Become the New Must-See TV and What to Know Heading into 2020

In an era where television viewership has decreased, news has seen a renaissance, with live viewership reaching all-time highs. The reasoning is politics – the story changes on a daily, sometimes hourly basis - and as we head into an election year, the new slate of must-see television all revolves around the news. As leading anchors on the number one cable network in America, Martha MacCallum, Bret Baier and Chris Wallace will be co-anchoring all election coverage. Each of them can provide a...
34:00

The Urgent Power of Live Sports: Rallying Fans and Moving Pop Culture on the Road to Super Bowl LIV

FOX will facilitate a conversation on the power of live content and the benefits and attributes that it generates for the advertising community.
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