Uncovering Consumers' Emotions Based on Behaviors


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25:33

Be Their Next Partner: Milka Kramer in Conversation with Tim Irwin


Join Huge’s Global CEO Pete Stein and Brooks Running’s CMO Melanie Allen for an intimate fireside chat as they discuss the advertising industry’s next frontier: bringing emotions to brand experiences. From creating the first-ever AI advertising judge, redesigning cycling helmets for real Tour de France riders and even creating bespoke retail experiences for SK-II’s consumers, Huge is at the forefront of this trend. Learn more about the agency’s collaboration model with Brooks, as Pete and Melanie provide an inside look at their new relationship and new work.
Pete Stein Global CEO
Huge
Melanie Allen Senior Vice President, Chief Marketing Officer
Brooks


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