Gen Z Disruption: Why Most of What You Know About Gen Z Influence is Wrong


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27:50

CTV: The World Beyond Linear TV Advertising


In a shifting video landscape dominated by Gen Z & Millennials, Snapchat is driving results for advertisers with their augmented reality and video advertising solutions for advertisers. Hear first-ever research quantifying the power of influence this critical generation has on household purchase behavior and discuss what it takes to break through in a crowded digital video environment with our featured guest, Minjae Ormes, CMO of Visible.
John Eckhardt Head of Marketing Sciences
Snapchat
Minjae Ormes CMO
Visible


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