Case Study




28:27

The Power of Video

We experience a wealth of digital video content daily - we consume more than ever across multiple devices in a fully connected world. How do you successfully capture the passion of driving experienced through digital video? Partnering with the incredibly smart team at NeuroInsight, this session will explore how the brain reacts and encodes the full audio visual experience using Hyundai as a case study. Join Autovia and NeuroInsight as we explore how marketeers can learn to maximise the...
27:45

The power of TV advertising: a case study from UKTV

TV advertising delivers unrivalled scale and is the most trusted form of advertising. In this session, UKTV’s airtime-for-equity director outlines how effective TV advertising is in building a brand and scaling a business. She’ll explain why UKTV is investing in start-ups, what airtime-for-equity is, and how it is benefiting new brands. She'll also be sharing how one start-up experienced those benefits first hand after launching a £1m ad campaign on UKTV’s seven channels.
45:26

The Most Dramatic (Season) Campaign Ever by Betches & SkinnyPop

Founded in 2011, Betches Media is a female-founded media company that produces original and branded content and provides a place for women to connect, relate, escape, laugh out loud, and make sense of the world around them. Betches works with a variety of both new and established brands who want access to their audience of highly-engaged and self-aware millennials by way of 360 creative content campaigns. Brands trying to attract millennials? Groundbreaking.
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