Case Study


#BlackOwnedFriday: A Look at 2020’s Most Purposeful Campaign

In this session, Wyclef Jean, Global award-wining artist; Amani Duncan, President of BBH USA; and Madeline Nelson, Co-Founder & CEO of Heads Music will speak about their campaign with Google which reimagined Black Friday as #BlackOwnedFriday to support shopping at Black-owned small businesses. Black-owned businesses closed at double the rate of white-owned businesses due to the pandemic. As part of the campaign, Google launched an animated anthem jingle written and performed by Wyclef....

Scaling Your Business & Optimizing Campaigns With Performance Marketing Metrics

The Duolingo success story. Adjust, the mobile marketing analytics platform welcomes Duolingo, the world's #1 language learning app, in this fireside chat with Arthur Jun, Head of Performance Marketing at Duolingo. The discussion will help you learn "How to Successfully Scale Your Business With Performance Marketing Metrics And Better Optimize Marketing Campaigns."

Forsman & Bodenfors NY / Seagram’s 7 #KeepTheDiveAlive: Is It OK to Be Funny?

#KeepTheDiveAlive, a summer 2021 campaign by Forsman & Bodenfors NY for Diageo’s venerable brand Seagram’s 7 Crown, reintroduced regulars to their favorite local dive bars using a Netflix star and satiric humor. The key question facing the brand and agency: How would it play during a pandemic? Forsman & Bodenfors’ Co-Head of Creative Matt Creamer and Gustavo Salguero, Senior Brand Manager at Diageo North America, will reveal the strategy, execution and challenges behind #KeepTheDiveAlive.

Tuning into TikTok: Leveraging Influencer Marketing Across the Film Lifecycle

Glenn Ginsburg, SVP of Global Partnerships at Gen Z-focused influencer marketing agency, QYOU Media will showcase how QYOU Media’s longstanding partnership with Universal Pictures targeted families and mainstream audiences through TikTok. They had a unique approach, treating franchise IP like an influencer and tapping other influencers to join the fun. The session will feature case studies including two blockbuster features from Universal Pictures and DreamWorks Animation - Trolls World Tour...

Friction Fatigue: How Earned Marketing Beats Consumer Ad Exhaustion

Ad-wary consumers and cash-strapped media companies have driven the advertising industry in a new direction. From Red Bull’s famous Stratos event to Michael Bloomberg’s failed Presidential bid, Friction Fatigue weaves a story about consumers demanding a new relationship with advertisers, and how marketers can meet their expectations of an Earned-led approach to drive brand growth. Based on the WSJ best-selling book by the same title, this presentation features unique insights on how Earned...

The Power of Video

We experience a wealth of digital video content daily - we consume more than ever across multiple devices in a fully connected world. How do you successfully capture the passion of driving experienced through digital video? Partnering with the incredibly smart team at NeuroInsight, this session will explore how the brain reacts and encodes the full audio visual experience using Hyundai as a case study. Join Autovia and NeuroInsight as we explore how marketeers can learn to maximise the...

The power of TV advertising: a case study from UKTV

TV advertising delivers unrivalled scale and is the most trusted form of advertising. In this session, UKTV’s airtime-for-equity director outlines how effective TV advertising is in building a brand and scaling a business. She’ll explain why UKTV is investing in start-ups, what airtime-for-equity is, and how it is benefiting new brands. She'll also be sharing how one start-up experienced those benefits first hand after launching a £1m ad campaign on UKTV’s seven channels.

The Most Dramatic (Season) Campaign Ever by Betches & SkinnyPop

Founded in 2011, Betches Media is a female-founded media company that produces original and branded content and provides a place for women to connect, relate, escape, laugh out loud, and make sense of the world around them. Betches works with a variety of both new and established brands who want access to their audience of highly-engaged and self-aware millennials by way of 360 creative content campaigns. Brands trying to attract millennials? Groundbreaking.
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