The power of TV advertising: a case study from UKTV


Up Next:

27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


TV advertising delivers unrivalled scale and is the most trusted form of advertising. In this session, UKTV’s airtime-for-equity director outlines how effective TV advertising is in building a brand and scaling a business. She’ll explain why UKTV is investing in start-ups, what airtime-for-equity is, and how it is benefiting new brands. She'll also be sharing how one start-up experienced those benefits first hand after launching a £1m ad campaign on UKTV’s seven channels.
Sheena Amin Director of UKTV Ventures

Andrew Nowell CEO
PitPat


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