Friction Fatigue: How Earned Marketing Beats Consumer Ad Exhaustion

Ad-wary consumers and cash-strapped media companies have driven the advertising industry in a new direction. From Red Bull’s famous Stratos event to Michael Bloomberg’s failed Presidential bid, Friction Fatigue weaves a story about consumers demanding a new relationship with advertisers, and how marketers can meet their expectations of an Earned-led approach to drive brand growth. Based on the WSJ best-selling book by the same title, this presentation features unique insights on how Earned Marketing can reignite brand love.