Tuning into TikTok: Leveraging Influencer Marketing Across the Film Lifecycle

Glenn Ginsburg, SVP of Global Partnerships at Gen Z-focused influencer marketing agency, QYOU Media will showcase how QYOU Media’s longstanding partnership with Universal Pictures targeted families and mainstream audiences through TikTok. They had a unique approach, treating franchise IP like an influencer and tapping other influencers to join the fun. The session will feature case studies including two blockbuster features from Universal Pictures and DreamWorks Animation - Trolls World Tour and Croods 2: A New Age.