Content Intelligence: Data-Driven Programming + Addressability

For digital video and streaming in particular, brands are often forced to sacrifice contextual relevance for audience targeting and limited insights that rarely go beyond age and demo. Find out how Content Intelligence is flipping the script to create programming that offers audience addressability and premium content alignment for brand building.

Winning the Sale: How Brands Are Navigating New Consumer & Media Realities

Hear how leading brands are navigating new consumer and media realities to deliver better connected marketing communications, and commerce experiences that deliver growth.

Managing Me: The Future of Personal Health and Wellness

When it comes to predicting the next big thing, brands all over the world turn to renowned futurist Faith Popcorn, known for foretelling market and consumer trends with an amazing 95% accuracy rate. In this session moderated by Health Magazine EIC Amy Conway, Faith Popcorn and Canopy Growth Chief Innovation Officer Julian Cohen will discuss the ways high technology and holistic medicines are converging to shift the ways we monitor, manage, and modulate our physical wellness and mental...

The Young Professionals' Conversations With... The Future of Programmatic

The ADVERTISING Club of NY is back with its "Conversations With..." series! This series provides an opportunity for our Young Professionals (30 and under) to interview top executives on their career journeys while also discussing relevant cultural/industry moments.

Dreamstage: The Future Of Music Livestreaming

Dreamstage is a music livestreaming company born out of the pandemic and revolutionizing the live industry. At its core, Dreamstage is a superb technology destination platform, enabling artists to profitably interact with their fans, and fans to engage with each other. But Dreamstage goes way beyond it's technology, marketing services and artists relationships... Dreamstage is the best in class, music livestream experience. This will be a riveting fireside chat with marketing aficionado...

Group Hug: Premiere Event

TikTok is coming to Advertising Week to launch a new community for creatives. Our mission? To make the big, scary world of business more creative. Join Chris Eyerman, TikTok’s Head of Creative Lab North America, and inspiring creators, for this premiere event.

Accelerating the Pace of Audience-Based Buying

For both advertisers and publishers, speed is a critical factor when it comes to creating custom audience segments for campaign optimization and measurement. Fast action enables advanced advertising to deliver improved operational efficiencies and increased return on spend. In this virtual panel, executives from OpenAP, Nielsen, and Essence Global will discuss combined efforts to accelerate the pace of audience-based buying for linear TV and beyond as well as share recent progress made...

CMO Conversation: The Future of Media Measurement

Changing consumer behavior and technology is transforming the media industry and as a result, the future of media measurement. Cookies are going away. Streaming adoption continues to accelerate. Consumers have more choice resulting in more audience fragmentation than ever before. Join Nielsen’s Chief Marketing and Communications Officer, Jamie Moldafsky and Sara Fischer, Media Reporter, Axios for a lively discussion on how CMOs are preparing for the new world order, a discussion around...

Leveraging Data & Analytics to Drive Brand Diversity Initiatives

By supporting TV programming that presents diverse casts and themes, we have an opportunity to pave the way for a more representative entertainment landscape—and a better media future for all people. Critical to this mission is understanding the inclusivity of key identity groups in content and how this maps to viewership.

Alright, TikTok - Show Me How To Effectively Plan, Buy, and Measure

More than 1 billion people around the world come to TikTok every month to be entertained, inspired, and discover something new. On TikTok, brands are given an opportunity to connect with their community, market their products, and build their brand presence. In this session, we’ll share how brands of all sizes can reach and connect with a global audience authentically. We’ll walk through how to buy inventory on TikTok, how to measure success, and how to scale on the platform.

Evolution of 90 Day Fiancé: A Franchise Built for Creative and Business Success

Join Jon Steinlauf, Chief US Ad Sales Officer, Discovery and Howard Lee, President of TLC Streaming and Network Originals, for a conversation about the evolution of 90 Day Fiancé. They will discuss how the series has grown to become one of the top franchises in all of TV, with twenty 90 Day shows spanning both linear, streaming, and digital platforms, and connected with audiences to become a pop-culture phenomenon.

Let's Talk about TikTok Shopping

Brands have experienced the power that TikTok’s community and platform can unleash for their businesses and ultimately, their bottom line. In this session, we’ll dive deep into our suite of commerce products, solutions, and partnerships, that enable brands to capture the untapped potential of TikTok to influence purchases and drive sales both on and off the platform
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