Leveraging Data & Analytics to Drive Brand Diversity Initiatives


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AW Explains: Gaming and Esports


By supporting TV programming that presents diverse casts and themes, we have an opportunity to pave the way for a more representative entertainment landscape—and a better media future for all people. Critical to this mission is understanding the inclusivity of key identity groups in content and how this maps to viewership.
Stacie De Armas Senior Vice President, Diversity, Equity & Inclusion
Nielsen
Maureen Bosetti Chief Partnerships Officer
Initiative


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