Accelerating the Pace of Audience-Based Buying


Up Next:

25:44

Connected TV: Where we’re going & how we’re going to get there


For both advertisers and publishers, speed is a critical factor when it comes to creating custom audience segments for campaign optimization and measurement. Fast action enables advanced advertising to deliver improved operational efficiencies and increased return on spend. In this virtual panel, executives from OpenAP, Nielsen, and Essence Global will discuss combined efforts to accelerate the pace of audience-based buying for linear TV and beyond as well as share recent progress made towards this important goal.
Jeanine Poggi Senior Editor
Advertising Age
Jay Nielsen Senior Vice President, Product
Nielsen
David Levy Chief Executive Officer
OpenAP
Randi Leonard Media Activation Director
Essence Global


Try these courses



Learning Path:

The Future of TV presented by Ampersand

10 Videos, 6.75 hrs
Learning Path:

The Fundamentals of Advertising

7 Videos, 2.25 hrs