Accelerating the Pace of Audience-Based Buying

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Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph

For both advertisers and publishers, speed is a critical factor when it comes to creating custom audience segments for campaign optimization and measurement. Fast action enables advanced advertising to deliver improved operational efficiencies and increased return on spend. In this virtual panel, executives from OpenAP, Nielsen, and Essence Global will discuss combined efforts to accelerate the pace of audience-based buying for linear TV and beyond as well as share recent progress made towards this important goal.
Jeanine Poggi Senior Editor
Advertising Age
Jay Nielsen Senior Vice President, Product
David Levy Chief Executive Officer
Randi Leonard Media Activation Director
Essence Global

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