Accelerating the Pace of Audience-Based Buying

For both advertisers and publishers, speed is a critical factor when it comes to creating custom audience segments for campaign optimization and measurement. Fast action enables advanced advertising to deliver improved operational efficiencies and increased return on spend. In this virtual panel, executives from OpenAP, Nielsen, and Essence Global will discuss combined efforts to accelerate the pace of audience-based buying for linear TV and beyond as well as share recent progress made towards this important goal.