How Breaking Down Traditional Hierarchy Can Lead to Success

Ed Mitzen, founder of health & wellness marketing agency Fingerpaint and author of the newly released book “More than a Number: The Power of Empathy and Philanthropy in Driving Ad Agency Performance”, details how too much hierarchy can decrease creativity. As the world, and work life, continues to change, it has become increasingly more important to foster a culture that allows all employees to feel that they have command of the work they’re doing. By eliminating titles and office doors,...

What’s Next For OTT? The Future of Programmatic Video

OTT is increasingly becoming an important media channel. Video streaming was booming even before the coronavirus pandemic forced nations around the world into lockdown – and where consumers go, advertisers follow. So what do publishers and buyers need to know about this key channel?

Content Creation Under Crisis

Showcasing how brands are pivoting in times of crisis, Stacy Minero, Twitter’s Global Head of Content Creation, talks about how creators and influencers have found new ways to develop campaign creative from scratch or adapting what they already have with the help of Twitter Arthouse.

Building emotional engagement to increase performance now & post COVID-19

Suki Thompson, Let's Reset CEO hosts an extended workshop on how to build resilience & emotional engagement Emotionally connecting with your people during and post the coronavirus pandemic, is vital and could be your secret weapon to your current & future company/agency survival and growth. Our work is grounded in science and research that will give you the best strategies to help you manage ever changing circumstances to help you and those around you perform better in the marketing...

Learn how the pandemic is reshaping the visuals of our society

Communities around the world are having to rapidly adapt to life amidst a pandemic. Our lives at home have never been more complex and yet there is a commonality to daily life within this shared experience. Terms like “home office,” “video call,” and “online learning” have taken new meaning in the context of today’s world. With those new definitions comes the need for different and unique visuals to represent the current climate. Join Yuri Endo, Getty Images’ Senior Content Editor of...

Creative in the Context of COVID-19

Creativity in the Time of COVID-19, Facebook’s Rapha Vasconcellos, V.P., Creative Shop and Ainsley TeGrotenhuis, Director of Marketing for Media Partnerships will explore what work during this unprecedented pandemic is resonating to drive business value for brands, content creators and influencers. Further, they’ll talk about the role that disruption and COVID related constraints have played in inspiring new ways for brands and content creators to use the Facebook and Instagram platforms.

Digital approach on Brand Strategy Post Covid19

Despite uncertainties in the current world, people around the world are beginning to think about the post-pandemic future - many sharing the opinion that previous lifestyles will drastically change once everything returns back to “normal”. In the past, the world has experienced recessions, large-scale terrorism and natural disasters that had an immediate effect on local populations; however, the modern world has never faced the challenge where virtually every life is at risk at once.

Marketers in Pyjamas

Marketers in Pyjamas has landed at AWJAPAC. This light-hearted series taps into the powerful minds of the world’s top marketers to uncover real-time strategies. Join Jules Lund, Founder of TRIBE, a self-serve marketplace connecting brands with micro-influencers, as he chats to the CMO of Moonpig, Kristof Fahy, whose experience includes Yahoo!, Hostelworld, Telegraph Media Group & Ladbrokes.

Re-Emerging Through Innovation

Facebook's Paul McCrory talks to Suzana Ristevski, Chief Marketing Officer - Executive General Manager, Marketing National Australia Bank about innovation and how brands can adapt.

Brand Purpose: Unilever

David Porter, VP of global media at Unilever for APAC and Africa is joined by Kartik Chandrasekhar, global brand VP for Lifebuoy to talk about marketing with purpose. Where does purpose come from for Unilever as a company? Porter and Chandrasekhar discuss how the company aims to lead in sustainability and uses the Unilever Sustainable Living Plan as the touchstone for everything it does. This session uses data and real-life case studies to make the case for purpose as marketing's most...

Inspire through uncertainty

Emerging from a global situation that has no playbook, the new normal will see consumer habits that may have changed permanently. To reach the hearts & minds of their audiences, brands will need to show that they have changed with them. We do know one thing is clear: people need inspiration, now more than ever. How can your brand stand apart to stay ahead? Join Pinterest to learn how to harness the power of inspiration to take people from “I dreamed it” to “I did it."
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