Global Keynote: Building Brand by Customer Engagement

The consumer environment can change every second, and sometimes the unexpected happens. During these situations, brands are tested for their value and consumer loyalty. Due to the new Coronavirus pandemic, an increase in work-from-home practices and contact with digital content has accelerated digitization in society. Under such circumstances, how should brands and media interact with consumers? In this session, we will welcome Amazon Advertising Country Manager Shinji Tsukamoto and Ezaki Glico Co., Ltd. Marketing Managing Executive Officer Shinji Okuyama to discuss how to “build a brand around consumer engagement." We will participate in a conversation on data insights and ideals such as “Customer First” and “Customer Obsession” qualities at Amazon whilst exploring the core values of a company and the importance of brand existence. We will also explore examples of innovation born from the insights of consumers at both companies.