David Porter, VP of global media at Unilever for APAC and Africa is joined by Kartik Chandrasekhar, global brand VP for Lifebuoy to talk about marketing with purpose. Where does purpose come from for Unilever as a company? Porter and Chandrasekhar discuss how the company aims to lead in sustainability and uses the Unilever Sustainable Living Plan as the touchstone for everything it does. This session uses data and real-life case studies to make the case for purpose as marketing's most powerful asset.
David Porter
VP, Global Media - APAC and Africa
Unilever
Kartik Chandrasekhar
Global Brand VP, Lifebuoy
Unilever
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