Meet the Momillennials
Just when we thought we’ve figured out the psyche of millennials, here comes another tough market to penetrate. Who are these Momillennials?
Being one of the most coveted demographic groups in the eyes of modern marketers, millennial moms are a source of great economic power. However, it is not easy to understand the way they think, act and purchase.
For one, it is important to note that millennial moms are completely different from their own mothers.
Merlee Jayme heads Dentsu’s...