E-Commerce in China: Build a Strong Brand while Sustaining Long-term Growth

Branding, Customer Experience, Retail & Ecommerce, Trends, ASIA, ASIA 2019

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28:17

Building Trust and Relevance with Conscientious Consumers

About
Speakers

The revenue from China and from Chinese tourists are growing to important levels that cannot be ignored. Many Brands try to reach Chinese consumers and sell their products by Cross-boarder EC and/or entry into China - an advanced digitalized market. How can we create that holistic buying experience to win the heart of the progressive digital consumer?

Guo Lu Founder & CEO
USHOPAL

Junichi Kanno Head of Commerce Marketing Team
Dentsu inc.

Up Next:

28:17

Building Trust and Relevance with Conscientious Consumers

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Creating Powerful Omnichannel Experiences Through Collaboration

15:31

E-Commerce in China: Build a Strong Brand while Sustaining Long-term Growth

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

Creating Powerful Omnichannel Experiences Through Collaboration

AI in E-commerce: Pioneering the Next-Gen Customer Journey

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E-Commerce in China: Build a Strong Brand while Sustaining Long-term Growth

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

Creating Powerful Omnichannel Experiences Through Collaboration

AI in E-commerce: Pioneering the Next-Gen Customer Journey

Try these courses

Cyber Monday: A Marketer's Guide to Retail Trends