In this session...

In an increasingly fragmented media environment, Twitter's recent major partnership announcements put the fan in the driver's seat of their content experience. From the PGA Tour to the NBA, MLB, and the MTV VMAs, it now takes just a simple Tweet for fans to choose their own adventure - to see custom content featuring their choice of player or entertainer. Hear from a trifecta of partners who seamlessly built relevance by connecting with massively popular events and topics on Twitter.

What You'll Learn from This Session...

  1. Consumers consider cultural relevance a key driver in their purchasing decisions.
  2. Brands on Twitter are finding success connecting with what's happening, with an audience driving culture
  3. Brands and publishers are uniting to bring new content experiences that let fans influence the content they're consuming

Presented with


Dominick Balsamo VP, Global Media and Business Development Major League Baseball
Laura Froelich Head of U.S. Content Partnerships Twitter
Jill Abbott Head of Consumer and Athlete Engagement, Gatorade PepsiCo/Gatorade
Jonathon Felter Director Optimum Sports

Event Details

Event Type Seminar

Track  Future of Content