In this session...
Interruption marketing has reached its sell-by-date, leaving many brands scrambling for relevance. To survive in a post-advertising era, brands have become our modern-day Medicis. They are our entertainers, storytellers, creators and curators – connecting through culture rather than interrupting it. Join Jason Xenopoulos, VMLY&R’s North America Chief Creative Officer and New York CEO, as he explores why culture has become our new media, and how brands can harness the power to spread like memes within it.
What You'll Learn from This Session...
- What are the implications for culture as our new media, with brands functioning as its memes?
- How can brands forego interruption marketing to become creators of culture?
- What does it look like to be a successful brand in a post-advertising era?
Story Crafters