In this session...
A workshop designed to deliver insight into the perspectives of leading agencies, brands and research executives', as they discuss their approach to data-driven decision making for real-world brand initiatives.
Jake Pryszlak from Meshh will be hosting a panel with Justin Logerfo (Momentum Worldwide), Kathy Lubner (Nielsen) and a leading brand marketer.
What You'll Learn from This Session...
- Understand how you can use Insights to enable data-driven decision making
- How you can use a range of different methodologies to make an impact on the bottom line
- Understand how data and information is translated to provide actionable Insights
