Erik Alden

With 15 years of creating events, experiences, integrated media campaigns, strategic partnerships, and digital content for global brands and entertainment properties, Erik is currently the Vice President, Director Business Leadership at Momentum Worldwide. Driving multiple client verticals for Verizon, he oversees more than 1,800 events annually, applying strategic measurement and analysis to increase engagement and lead generation.

Prior to joining Momentum, he served as the Global Managing Director of Time Out’s experiential division, overseeing over 200 events annually in six countries around the world, for clients such as AB InBev, British Airways, William Grant & Sons and Diageo. As an Account Director at Crossmedia, he oversaw digital and traditional media campaigns for live entertainment and tourism clients including Madison Square Garden, Saturday Night Live 40th Anniversary Exhibition and NYC & Company. With additional experience building campaigns for over 50+ Broadway, Off-Broadway and touring shows, among others, Erik’s career has spanned multiple entertainment properties, building innovative and engaging campaigns.