Jennifer Kasper

Jennifer Kasper is the Group Vice President of Digital Media & Multicultural Marketing for Macy’s. In this role, she leads Macy’s digital media strategy, with a focus on engaging consumers, fostering brand loyalty and driving omnichannel sales. She and her team manage the retailer’s social media footprint, mobile marketing platforms, and display advertising campaigns; and partner with Macys.com to bring the retailer’s omni-channel marketing efforts to life. Additionally, she oversees the multicultural media and event strategies that support Macy’s commitment to growing market share in key minority customer segments.
Jennifer co-chairs the Digital Collective - NYC, and she was recognized by AWNY and Working Mother magazine as one of their 2013 Advertising Working Mothers of the Year. She earned an MBA from The Anderson School at UCLA, and a BA in English Literature from Grinnell College.