In this session...
From AB InBev’s $25MM investment in the EDM music genre to Stride’s activations at Comic-Con, event marketing has never been hotter. Join us as we explore why event marketing is such a critical touch-point for activating influential millennials both online and offline. Our esteemed panelists will cover a variety of topics, from the ROI of event marketing to the power of influencers to help brands achieve their objectives.
