In this session...
Today, more than ever before, marketers face the daunting challenge of winning people’s attention in a marketplace filled with limitless content options available across any screen, on demand and 24/7. At the same time, there is an explosion of emerging technologies, providing new capabilities, which we never would have imagined just a few years ago; capabilities that are enabling marketers to move from messages solely focused on their category and benefits, to ones that reflect the broader culture and conversations that people are having within it. This panel will explore how the most successful brands are taking advantage of this and why, for them, it has become the New Marketing Mandate.
